Brand + Design Strategist / Design System Lead / Workflow Builder / Product Builder / Team Catalyst
I’m a Designer and Strategist with nearly 20 years experience in B2B, B2C, startup and charity sector clients. My career has presented the opportunity for me to help solve problems for companies like Amazon, Cisco, Toyo Tires, Microsoft Dynamics, T-Mobile and currently Cancer Research UK. In my work, I focus on collaboration and my attention to detail and user centered approach ensures users will have a positive experience.
Projects
- Based Global, GmbHBased Global is a startup focusing on event discovery and ticketing. Using blockchain technology, we're evolving tickets and turning them into digital currency for promoters and users alike. As CPO/Head of Product, I created all branding, marketing materials and everything related to our product offering (strategy, IA, UX and UI). This was my first attempt at founding a startup and I had an absolute blast and learned a ton!
Work history
Senior Product DesignerCancer Research UK
London, United Kingdom
Currently leading the effort to research and develop a design system for our digital products. Working to create the workflows that allow for Designer to Developer hand-off when required. Working with our Accessibility lead to update our visual language for our digital products and ensure that we're as WCAG 'AA' compliant as possible.
C
C
Owner/DesignerCarlos R Designs
London, United KingdomFreelance
Freelance Web/UX Designer. Most recently, I lead the effort in updating my client’s (General Communications Inc) corporate site to a more user friendly look and feel. Focused on creating a better experience in mobile, as well as updating design styles to improve SEO. Lead the effort to completely overhaul the site navigation, beginning with information gathering with the client, then to sketches and wireframes, assisted in user testing and finally to design and prototyping with developers. Also created a full digital resource guide which includes a brand style guide as well as overall guidelines for copy and design implementation on the client’s Sitecore platform.
+ Show more
Skills
- User Flow
- User Interaction
- Css Html
- Adobe Creative Suite
- Information Architecture
- Digital Strategy
- Brand Strategy
- Product Design
- Workflow Management
- Creative Leadership