A creative thinker who understands the business! Driven by a natural enthusiasm, strong analytical skills and a keen eye for the future.
I translate consumer research into actionable insights and spot new opportunities that provide strategic growth through creative solutions. My cross-disciplinary background enhances my comprehensive understanding of the big picture, bringing unique perspectives and building long-term trusted relationships.
I believe in driving innovation for growth through meaningful stories, adding sustainable value by a growth-oriented mindset that enhances the brands’ equity.
Outside the lab... cuisine, handball, nature and friends as everyday’s must. Always hungry!
Work history
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Brand Strategy ConsultantKickstart Global
- London, United KingdomPart Time
I co-founded and led an in-house multidisciplinary brand studio that guided start-ups to create meaningful brands from scratch. Responsible for establishing a work methodology, running 121 consulting sessions, designing and lecturing branding masterclasses, portfolio management and hiring new talent.
R&I Packaging EngineerDanone
- Barcelona, SpainFull Time
I delivered innovation, profitability, research and sustainability projects inside a fast-paced environment within a large multinational across Europe. I decoded market insights into new business opportunities from
a technological and strategic perspective for a wide range of different brands. Specialized in packaging technologies, materials such as cardboard or flexibles, printing techniques and logistics. In addition, I was part of an internal ecosystem called ‘El Nido’ which incubates the creative talent of the teams by driving real, efficient and sustainable innovation through creative workshops and design methods.
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Skills
- Project Management
- Innovation Strategy
- Brand Strategy
- Agile Methodologies
- Design Thinking
- Analytical Thinking
- Critical Thinking
Education
MA Design & Innovation ManagementLondon College of Communication, UAL
- London, United Kingdom
After three years at Danone, I decided to pause my career and invest in myself by enrolling this MA in a world-leading institution as UAL. An interdisciplinary course that reinforced my critical and analytical thinking in leading-edge insight within design, innovation and business. I strengthened my quantitative and qualitative research methods, the ability to identify innovation paths, learned how to deliver forecasting reports and improved my leadership skills.
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BA Industrial Design EngineeringELISAVA - Barcelona School of Design and Engineering
- Barcelona, Spain
This Degree provided me tools, scientific knowledge and technological resources to assume the changes in our social and industrial environment and turn them into realities, by connecting society, technology and business. A course based on co-creation, idea generation and problem-solving where all disciplines coexisted. Most relevant coursework: Design Methodologies / Industrial Processes / Statistical Methods / Materials and Experimentation / Emerging Technologies / Product Communication