About me

I was born in Venezuela from a mix of Jewish-Hungarians, Italians, Venezuelans, Communists, historians, and biologists. My young head was bombarded with Jacques Cousteau, history lectures and mediterranean recipes. From communism I learned that ideas, even the bad ones, can endure if they’re conceived with passion. Cousteau taught me money can make anything, even clownfish and anemone, interesting. And from the Italians I got that none of the above matters if you have enough food and wine. Nevertheless, I'm not a communist, I have no money and my cholesterol levels are fine.

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Projects

• Forgotten Character AssociationAudi e-tron was the official vehicle of the 2019’s San Sebastian International Film Festival. That’s why we brought forgotten movie characters together to talk about their feelings in this sponsorship video for the festival.
• Audi | The Invisible ManAudi Piloted Driving was the official vehicle and technology of 2017's San Sebastián International Film Festival. To honor this title we invited a legendary movie character to star on the sponsorship video for the festival.
• Audi | RevolutionsThe new Audi e-tron quattro represents a revolution to the car industry. We created this print campaign to show it.
• Audi & FC Barcelona | AlienFootball fans and the media never disappoint when ascribing adjectives to F.C Barcelona players. On TV, in the newspapers, and in social media, the praise for these footballers is at times out of this world. But what would someone who is really from out of this world think about this? We asked this question in this campaign for Audi's sponsorship of F.C. Barcelona.
• Fender | Penny PresserWhen facing budget restraints, music classes are the first to be cut. We came up with a fun, branded way for Fender to help get music classes back in public schools.
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  Audi | The Best OwnersPeople normally don’t rely on used cars. However, Audi Selection: Plus is a different kind of “used.” With 110 certified-checkpoints that guarantee the car’s condition, our vehicles feel as if its our vehicles feel as if their pre-owners were the best in the world.

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Work history

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Senior CopywriterDDB Spain
Mar 2017Barcelona, SpainFull Time
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Creative CopywriterShackleton
Jun 2015 - Mar 2017Barcelona, SpainFull Time

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Skills

• Advertising Copywriter
• Advertising Concepts
• Big Ideas
• Creative Stragegy
• Creative
• Branding

Education

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Ad School CopywritingMiami Ad School
Jun 2013 - Jun 2015New York, United States

Awards

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LausLaus Design Awards
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El Sol de Iberoámericael Sol. Festival Iberoamericano de publicidad

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