About me

Enabling CPG & SaaS brands to get their point across and win in life. I help C-level Executives and marketing teams build remarkable consumer brands, revitalize existing ones, break into new markets, reposition, become relevant, stay relevant, attract new audiences, shine and keep the business growing. I believe great products deserve to thrive and that often, what's missing is the proper framework and balance of strategic thinking and creative output. That's why in 2016, I Co-Founded Madre Consulting to nurture brands and ideas into strong and healthy big ideas. Our work has successfully helped brands break in and grow in over 50 countries. I have two decades of experience in the creative industries, leading various profit-driven and social impact initiatives. A project I'm particularly passionate about is Chispafest, a platform that empowers the creative community of Nicaragua and LATAM. Since starting it in 2016, my team and I have organized over 70 talks and workshops for more than 5,000 participants. I'm originally from Nicaragua, a new dad, rookie marathoner, living, loving, and working in London.

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Work history

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DirectorMadre Consulting
Apr 2017Managua, NicaraguaFull Time
#WeNurtureBrands so they can challenge the world. Strategy and Creativity consultancy specialized in branding and communications for challenger brands. Our work aims to inspire the world through smart, appealing, and purposeful concepts.

Education

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Master in Brand Strategy and Creative Brand ManagementInstituto Europeo Di Design (IED) - Barcelona
Oct 2014 - Jul 2015Barcelona, Spain