About me

I am a 22-year-old Brand Design Student, currently located in Zurich, Switzerland. I love everything that has to do with graphic design, packaging, innovation and I feel a true devotion for design and product development in relation to brand strategy. I’m especially interested in how to develop brands successfully forward in the digital era. My university is very international; therefore I am used to working with students from all over the world and from different courses involved in projects.

QuestionsProjectsExperienceTeam

Work history

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Trainee MarketingLalique
Feb 2019Zürich, SwitzerlandInternship
I am currently doing a seven-month internship at Lalique Beauty in the marketing team, mainly responsible for Lalique Home Fragrances. During my internship, I am taking care of different products development, products design and marketing, for example, new fragrances for Bentley Fragrances or new candle editions for Lalique Home Fragrances.
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Student TraineeGrabarz & Partner Werbeagentur GmbH
Jun 2017 - Jan 2019Hamburg, GermanyFull Time
Grabarz & Partner is an advertising agency for B2B- and B2C- Brands. Since June 2017, I am assisting at the reception and sometimes support different teams when needed. I have a better understanding of working methods in an advertising agency as well as how important every job is to achieve the best results.

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Skills

• Communication Strategies
• Graphic Design
• Digital Design
• Adobe Create Suite
• Strategic Planning
• Social Media Marketing
• Product Marketing
• Product Design
• Product Development
• Trend Analysis

Education

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Bachelor of Arts (BA) Brand Academy, university of applied sience
Oct 2016Hamburg, Germany
My university is very international, represented by a Chinese president. Therefore I had the chance to work in international teams with students from different courses involved in various projects mainly in the communication and digital design field with a strategic background. For example, graphic design, photography, typography, corporate design, motion design, packaging, audiovisual branding and brand management were part of my three years of study.
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short course certificateZhejiang University (China)
Oct 2018 - Oct 2018Ningbo, China
I completed the course “Chinese Culture and Chinese Brand” at Zhejiang Wanli University in Ningbo, P.R.China. During the course, I worked with Chinese companies in a team with Chinese students. I learned about the working methods of Chinese companies and students in the marketing field and how they develop brands further.

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