Carlotta Monzani

Planning Intern

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  • LocationLondon, United Kingdom

About me

 

I am an observer, a communications lover and an image-addicted. I believe that brands have personalities and stories, and thus can be actively and smoothly part of their consumers' lives, and stories. I observe behavioural patterns and market trends, and identify key insights that can facilitate brand-consumer relationships, developing creative communications strategies addressed to support client's objectives, and make the brand relevant.

Skills

 

  • Advertising Agency
  • Creative Agency
  • Digital Agency
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Brand and Identity Design and Development
  • Communication and Brand Strategy
  • Advertising Communications
  • Bilingual in English and Italian
  • Research Narrative Development
  • Market Competitive Analysis
  • Trend Research and Mood Boards
  • Consumer Insight and Strategy
  • Advertising Account Planner Strategist

Work history

2016

Planning Intern

Leagas Delaney

Nov 2015 - Mar 2016
  • Directly involved in account planning processes, research for and development of brand strategies on both established clients and new business ones [Pitch Won: Value Retail]. • Conducted desk and primary consumer/market research: ethnographic [Paris, Milan, London], qualitative and quantitative research approaches, and GWI data practice. • Built detailed competitive reviews. • Deep analysis of consumers trends, behaviours and attitudes, to then bring target audience to life through story-telling key take-outs, user persona and customer journey. MARKETS EXPERIENCE- Fashion, beauty, luxury, retail and femcare. CLIENTS- • Patek Philippe • Value Retail (PITCH) • Penfolds • Glenfiddich • AVON • Lil Lets

2015

Account Executive Intern

Progress Consultant

Mar 2015 - Jun 2015
  • From 1978, Progress Consultant is one of the main agencies of promotion and co-marketing, developing activities and solutions always marked by creativity and professionalism for its clients. • Fully involved in management and development of internal projects, communications and promotions, while supporting a clear and effective relation with different partners and providers. • Active role in the evaluation of clients’ market activities and positioning, as well their history and personality, developing the most effective promotional action accordingly. • Directly included in the relationships with the creative team and supervision during the execution of concepts; particularly in terms of graphics and product design required to meet clients’ requirements while being faithful to its image and visual identity. CLIENTS- • Ferrero • Coca-Cola • Purina • Barilla • Mars

2013

Junior Graphic Designer & Project Manager

Nascent Design

Mar 2013 - Dec 2013
  • Nascent Design is a branding and design agency, a group of creative professionals providing design solutions for brand communications, interactive media, and environments. • Designed and developed visual communications in promotion area, day by day activity, on line and digital communication, website direction through MAUI platform, visual design, pop communication and seasonal promos. • Involved in brainstorming, positioning and research for starting projects. • Social media management: started the initial operations of the newly opened social networks account - i.e. Facebook, Twitter and Instagram - and the new website’s launch, organising materials and developing an internal content structure and image. • (+) Project management: alongside the senior project manager, I managed clients' needs mediating between them and the creative team, planning and organising of ongoing projects and controlling of the timing. CLIENT- • La Gardenia Profumerie

Education

2015

Strategic Brand Management, Buyer Behaviour, Global Brand Management, Integrated Marketing Communica

Kingston University

Aug 2014 - Aug 2015
  • Marketing & Brand Management

2013

Advertising, Copywriting, Art Direction

Central Saint Martins

Jul 2013 - Jul 2013
  • Advertising Art Direction

2012

Branding, Visual Elements, Photography, 3D Modelling and Computer Graphic

Politecnico DI Milano

Sep 2009 - Aug 2012
  • Communication Design