I am a nosy planner led by human behaviours, embracing a customer-first and channel-neutral approach. I am keen to help clients to stay relevant to their audience, both globally and within local markets.
Clients experience includes Bayer UK, HSBC Global, Penfolds, Value Retail, Qatar Airways and TJX Europe among others, which grant me an international market experience that spans from financial products, to fashion retail, to travel and healthcare. I worked on a varied spectrum of business challenges, which allow me to find opportunities across all channels, from traditional ATL to digital to CRM communications, focusing on customer journeys, and using data to spark behaviour change and engagement.
Work history
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Junior PlannerJ. Walter Thompson
London, United KingdomFull Time
Fully integrated approach in developing brand communication strategies both for established clients and new businesses [Pitch won: TJX Europe].
• Extensive desk research practice paired with Euromonitor, Mintel, Canvas8 and more as daily tools. Experience also includes primary qualitative and enthogrpahic research.
• Story-telling approach in untangling and analysing trends and to bring audience to life; identify key take-outs and insights to build detailed audience's pen portraits and understanding customer journeys.
• Competitive reviews spanning from digital behaviours to communications analysis; identifying gaps in the market landscape, thus building Challenges & Opportunities suggestions.
• JWT INSIDE and One-to-One Team: strong practice in understanding clients' nature from inside and strategically develop employer branding and recruitment strategies,y, with a good knowledge on the role social media are playing in the game.
MARKETS EXPERIENCE-
Travel & Leisure, Financial Services, Retail, Healthcare.
MAIN CLIENTS-
• Air Canada
UK
• Bayer
UK
• TJX Europe [Pitch]
Regional Graduate Recruitment
• HSBC Global
HSBC Advance
Retail and Wealth Management
RBWM Digital
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Planning InternLeagas Delaney
- London, United KingdomInternship
Directly involved in account planning processes, research for and development of brand strategies on both established clients and new business ones [Pitch Won: Value Retail].
• Conducted desk and primary consumer/market research: ethnographic [Paris, Milan, London], qualitative and quantitative research approaches, and GWI data practice.
• Built detailed competitive reviews.
• Deep analysis of consumers trends, behaviours and attitudes, to then bring target audience to life through story-telling key take-outs, user persona and customer journey.
MARKETS EXPERIENCE-
Fashion, beauty, luxury, retail and femcare.
CLIENTS-
• Patek Philippe
• Value Retail (PITCH)
• Penfolds
• Glenfiddich
• AVON
• Lil Lets
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Skills
- Advertising Agency
- Creative Agency
- Digital Agency
- Strategic Planning
- Consumer Behavior
- Creative Thinking
- Brand and Identity Design and Development
- Communication and Brand Strategy
- Advertising Communications
- Bilingual in English and Italian
- Research Narrative Development
- Market Competitive Analysis
- Trend Research and Mood Boards
- Consumer Insight and Strategy
- Advertising Account Planner Strategist
- Audience Analysis
Education
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Strategic Brand Management, Buyer Behaviour, Global Brand Management, Integrated Marketing CommunicaKingston University
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Marketing & Brand Management
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Advertising, Copywriting, Art DirectionCentral Saint Martins
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Advertising Art Direction
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