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Carlotta Monzani


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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist & Planner - Strategist / Planner - Creative Strategist


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About me

I am a nosy planner led by human behaviours, embracing a customer-first and channel-neutral approach. I am keen to help clients to stay relevant to their audience, both globally and within local markets. Clients experience includes Bayer UK, HSBC Global, Penfolds, Value Retail, Qatar Airways and TJX Europe among others, which grant me an international market experience that spans from financial products, to fashion retail, to travel and healthcare. I worked on a varied spectrum of business challenges, which allow me to find opportunities across all channels, from traditional ATL to digital to CRM communications, focusing on customer journeys, and using data to spark behaviour change and engagement.

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  • Advertising Agency
  • Creative Agency
  • Digital Agency
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Brand and Identity Design and Development
  • Communication and Brand Strategy
  • Advertising Communications
  • Bilingual in English and Italian
  • Research Narrative Development
  • Market Competitive Analysis
  • Trend Research and Mood Boards
  • Consumer Insight and Strategy
  • Advertising Account Planner Strategist
  • Audience Analysis

Work history


Junior Planner

J. Walter Thompson

Apr 2016
  • London, United Kingdom
  • Full Time
  • Fully integrated approach in developing brand communication strategies both for established clients and new businesses [Pitch won: TJX Europe]. • Extensive desk research practice paired with Euromonitor, Mintel, Canvas8 and more as daily tools. Experience also includes primary qualitative and enthogrpahic research. • Story-telling approach in untangling and analysing trends and to bring audience to life; identify key take-outs and insights to build detailed audience's pen portraits and understanding customer journeys. • Competitive reviews spanning from digital behaviours to communications analysis; identifying gaps in the market landscape, thus building Challenges & Opportunities suggestions. • JWT INSIDE and One-to-One Team: strong practice in understanding clients' nature from inside and strategically develop employer branding and recruitment strategies,y, with a good knowledge on the role social media are playing in the game. MARKETS EXPERIENCE- Travel & Leisure, Financial Services, Retail, Healthcare. MAIN CLIENTS- • Air Canada UK • Bayer UK • TJX Europe [Pitch] Regional Graduate Recruitment • HSBC Global HSBC Advance Retail and Wealth Management RBWM Digital


Planning Intern

Leagas Delaney

Nov 2015 - Mar 2016
  • London, United Kingdom
  • Internship
  • Directly involved in account planning processes, research for and development of brand strategies on both established clients and new business ones [Pitch Won: Value Retail]. • Conducted desk and primary consumer/market research: ethnographic [Paris, Milan, London], qualitative and quantitative research approaches, and GWI data practice. • Built detailed competitive reviews. • Deep analysis of consumers trends, behaviours and attitudes, to then bring target audience to life through story-telling key take-outs, user persona and customer journey. MARKETS EXPERIENCE- Fashion, beauty, luxury, retail and femcare. CLIENTS- • Patek Philippe • Value Retail (PITCH) • Penfolds • Glenfiddich • AVON • Lil Lets


Account Executive Intern

Progress Consultant

Apr 2015 - Jul 2015
  • Milan, Italy
  • Internship
  • From 1978, Progress Consultant is one of the main agencies of promotion and co-marketing, developing activities and solutions always marked by creativity and professionalism for its clients. • Fully involved in management and development of internal projects, communications and promotions, while supporting a clear and effective relation with different partners and providers. • Active role in the evaluation of clients’ market activities and positioning, as well their history and personality, developing the most effective promotional action accordingly. • Directly included in the relationships with the creative team and supervision during the execution of concepts; particularly in terms of graphics and product design required to meet clients’ requirements while being faithful to its image and visual identity. CLIENTS- • Ferrero • Coca-Cola • Purina • Barilla • Mars


Junior Graphic Designer & Project Manager

Nascent Design

Mar 2013 - Dec 2013
  • Full Time
  • Nascent Design is a branding and design agency, a group of creative professionals providing design solutions for brand communications, interactive media, and environments. • Designed and developed visual communications in promotion area, day by day activity, on line and digital communication, website direction through MAUI platform, visual design, pop communication and seasonal promos. • Involved in brainstorming, positioning and research for starting projects. • Social media management: started the initial operations of the newly opened social networks account - i.e. Facebook, Twitter and Instagram - and the new website’s launch, organising materials and developing an internal content structure and image. • (+) Project management: alongside the senior project manager, I managed clients' needs mediating between them and the creative team, planning and organising of ongoing projects and controlling of the timing. CLIENT- • La Gardenia Profumerie



Strategic Brand Management, Buyer Behaviour, Global Brand Management, Integrated Marketing Communica

Kingston University

Sep 2014 - Sep 2015
  • Marketing & Brand Management


Advertising, Copywriting, Art Direction

Central Saint Martins

Aug 2013 - Aug 2013
  • Advertising Art Direction


Branding, Visual Elements, Photography, 3D Modelling and Computer Graphic

Politecnico di Milano

Oct 2009 - Sep 2012
  • Communication Design