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I am an observer, a communications lover and an image-addicted. I believe that brands have personalities and stories, and thus can be actively and smoothly part of their consumers' lives, and stories. I observe behavioural patterns and market trends, and identify key insights that can facilitate brand-consumer relationships, developing creative communications strategies addressed to support client's objectives, and make the brand relevant.
Directly involved in account planning processes, research for and development of brand strategies on both established clients and new business ones [Pitch Won: Value Retail]. • Conducted desk and primary consumer/market research: ethnographic [Paris, Milan, London], qualitative and quantitative research approaches, and GWI data practice. • Built detailed competitive reviews. • Deep analysis of consumers trends, behaviours and attitudes, to then bring target audience to life through story-telling key take-outs, user persona and customer journey. MARKETS EXPERIENCE- Fashion, beauty, luxury, retail and femcare. CLIENTS- • Patek Philippe • Value Retail (PITCH) • Penfolds • Glenfiddich • AVON • Lil Lets
From 1978, Progress Consultant is one of the main agencies of promotion and co-marketing, developing activities and solutions always marked by creativity and professionalism for its clients. • Fully involved in management and development of internal projects, communications and promotions, while supporting a clear and effective relation with different partners and providers. • Active role in the evaluation of clients’ market activities and positioning, as well their history and personality, developing the most effective promotional action accordingly. • Directly included in the relationships with the creative team and supervision during the execution of concepts; particularly in terms of graphics and product design required to meet clients’ requirements while being faithful to its image and visual identity. CLIENTS- • Ferrero • Coca-Cola • Purina • Barilla • Mars
Nascent Design is a branding and design agency, a group of creative professionals providing design solutions for brand communications, interactive media, and environments. • Designed and developed visual communications in promotion area, day by day activity, on line and digital communication, website direction through MAUI platform, visual design, pop communication and seasonal promos. • Involved in brainstorming, positioning and research for starting projects. • Social media management: started the initial operations of the newly opened social networks account - i.e. Facebook, Twitter and Instagram - and the new website’s launch, organising materials and developing an internal content structure and image. • (+) Project management: alongside the senior project manager, I managed clients' needs mediating between them and the creative team, planning and organising of ongoing projects and controlling of the timing. CLIENT- • La Gardenia Profumerie
Marketing & Brand Management
Advertising Art Direction