About me

Experienced content, digital and Agile PM specialist with a demonstrated history of working in the private and public sectors. Strong media and communication professional skilled in Content Strategy, KPIs, CMS, Search Engine Optimization (SEO), Digital Strategy, Social Media, Corporate Communications, Content Marketing and Digital Marketing.

QuestionsProjectsExperienceTeam

Projects

• Barbican Centre site re-launchWorked as part of a collaborative team to re-launch the Barbican's web site
• 360 afternoon tea on a London busWorked as part of a collaborative team and in partnership with an external agency (Visualise) to develop a series of immersive content ranging from 360 to VR videos

Work history

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Head of Content and DigtialVisitBritain
Jan 2018London, United KingdomFull Time
Responsible for Leadership and management of the content and digital team covering digital change management, SEO, Social Media, product development, CRM, content creation and curation, tools, frameworks and governance standards to deliver business objectives Rolling out Agile Project Management methodologies / JIRA / test & learn thinking and working Managing product, project managers and scrum masters to deliver ROI Creating the customer centric Global Content Strategy and content guidelines Cross functional team leadership and management Content & Digital transformation and innovation Data driven insights and learning to inform strategic planning Creating processes, tools and ways of working Product and digital strategy for B2B, B2C, B2B2C Global stakeholder engagement
Head of Content Marketing EUeBay
Aug 2014London, United KingdomFull Time
Leadership and day to day management of the content team, external agencies, publishers (IPC, Bauer, Dennis, Future...) and a freelance network of talent (editorial, design, photography, video). Leadership of integrated content marketing projects using CX mapping, storytelling and agile methodology including the Social Influence project. This has involved developing content partnerships with leading publishers, industry experts and social media stars to deliver customer centric engaging content. Identifying partnerships, negotiating deals, managing budgets, drafting/managing legal contracts for commissioned/content licensing deals for the UK and DE. It has also involved overseeing the production, publishing and distribution of content on a daily basis delivering engagement and value for money. Management/forward planning of the content pipeline inline with business and customer needs. Development of an editorial plan through the season, in line with marketing and merchandising. Combining business needs, customer insights and inventory to deliver engaging user centred content across key verticals (Fashion, H&G, Electronics, P&A) Commissioning engaging content in multiple formats (photography, video, info graphics) See less

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Skills

• Strategy
• Marketing
• Data Analysis
• Videography
• Agile Methodologies
• UX Architecture
• CMS Platforms
• Product
• Data Driven
• Leadership