About me
I’m a creative communications professional specialised in the arts and cultural sector.
For over 4 years, I’ve been working as a copywriter in advertising agencies, developing creative campaigns for diverse kinds of clients. From the creative idea to the execution of different pieces: print, video, radio and social media.
In 2018, I decided to transform my passion for the arts into my profession. I worked for the communications team of Sónar festival Barcelona as Editorial and Social Media Assistant. Then, I obtained my Master's Degree in Arts and Culture, learning about cultural organisations, digitisation, and marketing of cultural goods, among others.
When I am not in the office, I love dancing, swimming, reading, as well as enjoying good cinema, an eye-opening exhibition, or Italian food.
My competences are: creative conceptualisation, content strategy, storytelling, copywriting, social media, planning & events organisation.
If you have a job I can help with, please get in touch! (carmelanaya@gmail.com)
Carmela
Work history
Events ProducerLadies, Wine & Design
- A Coruña, SpainPart Time
Ladies, Wine & Design is a global non-profit initiative with chapters in 280 cities worldwide that wants to change the gender inequality in the creative sector through mentorship circles, portfolio reviews, talks & creative meetups, normally on a monthly basis.
I am part of the team of LWD A Coruña (Spain). I collaborate in:
- Planning: task planning & coordination among the team members.
- Production: Looking for the venue, the female speaker, and the sponsor wine brand for the monthly event.
- Communications: content creation & copywriting for online campaigns, mainly through our social media platforms -Instagram, Facebook, Twitter-, as well as writing newsletters with Mailchimp.
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Editorial and Social Media AssistantSónar Festival
- Barcelona, SpainFull Time
I assisted the Head of Content of the International festival with the digital content strategy of the 2018 event:
- I created, edited and scheduled content for the social media platforms of the festival.
- I assisted in managing the content calendar, which was stored in an Excel with a high degree of detail.
- I managed live content on twitter during the days of the festival.
I gained knowledge in event management, in work under pressure during the event, and in covering live content.
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Skills
- Communications
- Writing
- Music Curation
Education
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Master of ArtsErasmus University Rotterdam, Erasmus School of History, Culture and Communication
- Rotterdam, Netherlands
Acquired a solid background in cultural economics, cultural entrepreneurship, and research methods. I learnt about the economics of:
- art markets
- cultural organizations
- cultural and creative industries
- digitization
- performing arts
- marketing of cultural goods
- and about culture beyond markets.
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Advertising Creativitycomplot escula de creativos
- Barcelona, Spain
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