I have always been a very curious person involved in a different scope of activities, but for the last 3 years I´ve found myself working mainly with Marketing, more specifically Digital Marketing.
Currently very interested and engaged in everything that evolves technology, e-commerce and Marketing.
Work history
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Media CoordinatorRaccoon Marketing Digital
São Carlos, BrazilFull Time
Team management for SEM, Display, Retargeting and Paid Social. The main activities are:
• SEM, Retargeting, social media and many other digital marketing platforms
• Paid media marketing alternatives
• Strategic marketing planning and extensive Business Intelligence analysis
• Media plan development, launch and optimization
• Attribution Models and Web Analytics
• Set, along with the Data Scientist, KPIs and campaign metrics to be monitored
• Project and Talent management
• Customer service and relationship building
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Account StrategistRaccoon
São Carlos, BrazilInternship
Responsible for leading data-driven digital marketing programs for a variety of clients, and report to the Marketing Coordinator of the Digital Team. The main activities are:
• Oversee and report on all managed social channels and digital campaigns, setting goals and objectives, sharing key results, creating client-facing reports, and turning data into actionable recommendations and insights
• Manage day-to-day operations for multiple social media channels, including client-facing calendars and approvals, scheduling social posts and moderating and responding to comments
• Contribute to paid media strategy for clients and execute boosts and paid ads
• Conducting regular competitive/landscape analysis and integrating learnings to inform best practices and strategic recommendations
• Contribute to integrated marketing planning, measurement, and optimizations across channels
• Support multiple clients/internal teams and manage simultaneous projects and deliverables
• Constantly improve upon your understanding of digital and social media marketing
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Skills
- Google Adwords
- Google Analytics
- Google Apps
- Data Analytics
- Facebook Advertising
- Social Media Advertising
- Marketing Strategy
- E-commerce
- E-commerce Campaigns
- Lead Generation