With over a decade of global experience in B2B Marketing, I am a seasoned specialist in crafting and implementing revenue-boosting sales and marketing strategies for organisations across diverse industries worldwide. My expertise lies in leveraging technology and data to drive tangible results, with a particular focus on Marketing strategy, communication, and automation implementations using MarTech tools. I have successfully collaborated with companies and sales teams worldwide, delivering exceptional outcomes in sectors such as technology, finance, education, and recruiting. My leadership skills are evident in developing thought leadership campaigns that surpass competitors, while fostering robust relationships with key partners. As a go-to expert in Marketing systems including Marketo, HubSpot, Pardot, and Salesforce, I am well-equipped to execute successful Account-Based Marketing (ABM) campaigns and adapt to the unique needs of clients across the globe.
Projects
- Personal ProfileHighly motivated and efficient marketer with a passion for campaign management, creative direction and communications. Hosting successful events in Germany and the UK. Excellent exposure to a dynamic industry and the various methods to promote a brand, including innovative new methods of promotion that reach a wider audience at minimal costs. Able to use own initiative and work as part of a team under pressure to meet challenging deadlines. First-class communication and organisational skills with the will and determination needed to succeed. Experience C L I E N T M A R K E T I N G E X E C U T I V E (since 05/01/2017) Dice, DHI Group Inc As Client Marketing Executive I am responsible for supporting German and English sales team to drive revenue, retain and grow value from existing customers and create sales campaigns/materials enabling the sales team to grow the business in the German and UK market. Main Responsibilities: • Support product launches – develop and execute marketing plans to support roll out of all new products • Content – create and distribute effective content that is tailored for different client segments • Lead generation – develop grogram to ensure an ongoing flow of qualified leads • Engagement – develop program to nurture existing customer relationships • Sales material – keep all sales materials updated and optimized employer section of the website • Webstore – execute marketing initiatives to drive new customers acquisition and revenue • Events – lead the planning, budget and execution of all events for the German and partly in the UK market • Partnerships – develop and manage partnerships with third parties and influencers • Develop targets to track the impact of all client marketing activity • Email – review and optimize existing email communications program, improving automation, relevancy and content • HMTL – Creating email templates and campaigns for B2B campaigns • Competitive analysis – helping to position Dice on B2B and B2C side M A R K E T I N G M A N A G E R ( 10/02/2014 – 16/12/2016), Carrot Cars Carrot Cars is a fast-paced industry where I was in charge of overseeing the smooth running of advertising and marketing campaigns. My role was digital and direct marketing, using contacts to generate new business, client meetings and maintaining good relationships. Duties: • Marketing Manager: managed the planning and execution of all online and offline events, paid search and marketplaces. • I was managing: social media / homepage design / searched & contacted potential customers and clients for the business / Google AdWords / weekly statistics & analysis • Account Manager: in charge of corporate clients / open up business accounts + account maintenance / reach out for new potential clients • Business Development: analysing data / improve company marketing strategy & future development / B2C / B2B • CRM: created & improved CRM system / solving customer related issues • HR: created the appraisal procedure / selected job applications & arranged interviews / appraisal organisation S U P E R V I S O R (17/06/2013 - 8/03/2014), La Barrique As Supervisor my role was in third command, below the assistant manager. One of my duties were to train and managing new staff, weekly stocks and product orders, general admin, secretarial jobs as well as dealing with customer complaints. M A R K E T I N G I N T E R N S H I P (8/10 - 31/11/2012), Mayfair School of English I performed a two-month internship in the marketing department of a private language school. As intern I followed up on marketing actions, made international marketing calls, raised international promotions, created collateral, was in charge of social events and done competitor research to develop our marketing strategy. E X P E R I E N C E B2B and B2C Marketing / Campaign Management / Account Management / Business Developing Management / Customer Care / basic HTML Coding E D U C A T I O N BA International Business with Marketing University of Greenwich, London, 2013-2016, Grade: 2.1 BA ECONOMIC & SOCIOLOGY, University of Jena, Germany,2009-2011 A C H I E V E M E N T S Volunteer – LimeFest, 2014 - 2016 Screening Image Course - Ernst-Abbe-Hochschule Jena, Summer 2012 S K I L L S Website Management / Project & Event Management / Budgeting / Google AdWords / Google Analytic / InDesign Illustrator / HTML / EditPlus / Salesforce L A N G U A G E S German & English R E F E R E N C E Bradley Lok, Carrot Cars – Owner, bradley@carrotcars.co.uk Melissa Kimber, La Barrique – Manager, melissaannekimber@hotmail.co.uk John D’ell- Ross, La Barrique – Owner, jdr@dalzielandvine.com Dr. Alexander Magerhans, Ernst-Abbe University - Marketing Professor, alexander.magerhans@bw.fh-jena.de
Skills
- Marketing
- Marketing Strategy
- Digital Marketing
- Email Marketing
- Market Research
- Brand Management
- Brand Marketing
- Social Media Marketing
- Marketing Automation
- Campagin Management