I am an experienced and award-winning marketer and consumer insight strategist.
For the last eight years, I've worked in non-fiction publishing for Penguin Random House as Head of Marketing for Ebury.
Here I've led teams and launched award-winning creative marketing campaigns for numerous books.
I currently work with authors and publishers looking for a consumer-first approach to their campaigns. Additionally, I often work as a consultant or project manager for teams looking to develop their expertise in this space.
I also take on some select book campaigns in the genres I'm particularly experienced in - smart thinking, business, personal development, nature writing and cookery.
I came to publishing via the music industry but cut my teeth in eCommerce and online marketing as one of the original hires at Amazon.co.uk.
Alongside my publishing work, I work as a consultant for several online first Brands. Typically, these brands understand digital marketing well but have hit a plateau regarding growth.
I run workshops that put their consumers at the centre of everything. This work helps them hone their Brand and how they communicate it, as well as look at new approaches to unlock further growth.
Work history
Head of MarketingPenguin Random House UK
- Hackney, London, UKFreelance