I’m a marketing and social intelligence expert with over 15 years of experience across e-commerce, music, and publishing. As the founder of Convert Culture, I specialise in helping publishing teams, authors, arts organisations, and small brands achieve growth through audience-driven strategies. My expertise lies in turning complex data into actionable insights, guiding impactful marketing campaigns, and delivering trends and foresight analysis to stay ahead in the market.
Work history
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FounderConvert Culture Ltd
London, United Kingdom
Head of Marketing, Insight & Digital StrategyPenguin Random House UK
- London, United Kingdom
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Skills
- Audience Analysis
- Project Management
- Marketing Campaigns
- Digital Strategy
- Consumer Insights
- Data Analysis
- Book Publishing
- Digital Advertising
- Outdoor Advertising
- Radio Advertising
Awards
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Social Intelligence Global Insider ListThe Social Intelligence Lab
This is an annual list curated by The Social Intelligence Lab that recognises the most influential professionals globally in the field of social intelligence (consumer research based on social and internet data).
The list highlights leaders, innovators, pioneers, entrepreneurs, and rising stars who are making a significant impact on the development and future of social intelligence.
I won a place on the innovator list for 2024 for my pioneering work in publishing.