Work history
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Account ManagerFABRIC PR
- London, United KingdomFull Time
Progressing from Intern to Account Manager within a fast-paced, dynamic fashion agency environment I've developed a proficient publicity skillset, built strong press and client relationships, implemented client PR strategy and managed social media planners along with generating high-quality media and Influencer coverage to exceed KPI's.
I have developed strong management skills across multiple accounts providing pro-active and responsive strategy, creative ideas and problem-solving. I’ve also mentored Interns and managed a team of junior staff to ensure that challenging monthly KPI’s and targets are met.
I’ve led the introduction of multiple European womenswear brands to the UK market by growing brand profiles and awareness through media coverage and managing influencer/celebrity placements with evidence of increased sale results.
By working on designer collaborations I have gained strong press release writing and event management skills by organising launches, press days and store openings demanding meticulous budget, timeline and production management.
I organically grew a client retainer by introducing social media services of which I lead the social media strategy and content planner, managed the social media team and created social content alongside running monthly Influencer activations. Managing the social media forecast involved being responsive to cultural trends and movements to ensure up-to-date client strategies and planners were maintained.
I have developed proficient graphic design skills using Adobe Photoshop to design internal and external comms such as mail-alerts, client event invitations and creating social media content.
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Showroom AssistantZone Two UK
- London, United KingdomInternship
Assisting the sales team during the AW16 buying season I gained experience in wholesale buying and selling, showroom management and merchandising.
During my time I developed skills in showroom management by ensuring the smooth running across multiple showrooms, preparing for and during buyer appointments and providing a high level of sample management and merchandising. I prepared for and assisted during client appointments, liased across all teams helping with admin duties, organised sample send outs and returns and event research.
Skills
- Account Management
- Public Relations
- Social Media
- Strategic Communications
- Account Planning
- Graphic Design
- Influencer Engagement
- Event Hospitality
- Event Management
- Budget Management
Education
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First Class Honours, BA (Hons) Fashion Promotion and CommunicationSouthampton Solent University
- Southampton, United Kingdom