I’m a creative freelance copywriter in London. I can do more than write a great website, brochure or press ad for you. I also understand what makes a brand - and business - shine.
My clients range from international names to local start ups. I've experience in every sector - from finance to health to drinks - and even won awards for my work.
Projects
- Emma Bridgewater - websiteLots and lots of product descriptors, each as fresh as a daisy and in the iconic Bridgewater tone. "Caroline has been writing a wide selection of copy for Emma Bridgewater since 2015. This includes catalogue and website copy as well as other ad hoc projects for us. Caroline has always been a pleasure to work with and is always happy to attend internal meetings to understand our brand and new product ranges better." Katy Cullimore, Head of Marketing, Emma Bridgewater Ltd
- Emma Bridgewater - printSpread from the latest spring catalogue. "Caroline has been writing a wide selection of copy for Emma Bridgewater since 2015. This includes catalogue and website copy as well as other ad hoc projects for us. Caroline has always been a pleasure to work with and is always happy to attend internal meetings to understand our brand and new product ranges better." Katy Cullimore, Head of Marketing, Emma Bridgewater Ltd
- Fitch SolutionsFitch Solutions were rebranding. They needed a copywriter to work on their 'substantial project with an aggressive deadline’ and to create 'compelling copy'. Olga Ponomareva, their Marketing Director, enquired saying, 'I loved the 15 questions post on your website; the wit and the writing style got me interested, so here I am.' https://www.fitchsolutions.com
- Cosmetic Skin ClinicTone of voice, SEO copywriting, web content - https://www.cosmeticskinclinic.com "Efficient, thorough and excellent creative writing skills. Right from the start Caroline was extremely organised and professional with great attention to detail. She had no problem at all adapting her skills to the subject matter for our new website.” Dr Tracy Mountford, Founder and Medical Director, Cosmetic Skin Clinic
- Equal Pay Now powered by Leigh DayOptimised website copy: https://www.equalpaynow.co.uk "I worked with Caroline on a project that is hoping to making equal pay easy to understand. She really took time to get to grips with the complexities around the law and understand what it was we wanted to convey. The end product is something that I was very happy with and I would highly recommend her. I hope to work with her again in the future." Quaam Animashaun, Marketing and Digital Communications Manager, Leigh Day
+ View all
Work history
C
C
CopywriterCaroline Gibson
London, United KingdomFreelance
Skills
- Websites
- Copywriting
- Print Advertising
- Brochure Copy
- Video Scriptwriting
- Brand Copywriting
- Brand Tone
- TV Commercials
- Radio Campaigns
- Advertising Content
Education
2:1 BA hons English and Psychology
- Keele, Newcastle ST5, UK