Caroline Parkins
Available

Caroline Parkins

Product Development Lead & Relationship ManagerLondon, United Kingdom
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Caroline Parkins
Available

Caroline Parkins

Product Development Lead & Relationship ManagerLondon, United Kingdom
About me
I'm a creative minded individual who thrives on a challenge. I love to problem solve, I am a great people person and I always get the job done, well. My love for exploring has opened doors to meeting new people and experiencing things I never dreamed imaginable, of which I've learnt so much, and I'm excited to learn so much more. I am seeking a career that will get my creative juices flowing!
Work history
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    Product Development Lead and Relationship ManagerFootprint Digital
    Colchester, United KingdomFull Time
    My key role is to create a tailored digital marketing strategy for my each of my client's, with my core aim to improve their search engine presence and paid search visibility. I utilise my multi-channel experience to advise clients on the best platforms to reach their target market, exploring with them how to communicate and engage them through written, display and video content. I analyse channel performance with tools including Google Analytics, Google Ads and SEM Rush to determine how well the website, marketing campaigns and creatives have performed. I make recommendations based on my findings to boost engagements and conversions. I also come up with campaign ideas for advertising creatives, and research innovative ways to reach an audience, and designing basic creatives using Adobe Spark for clients without designers. I am also responsible for developing Footprint’s products and processes. I recently reinvented the companies client on-boarding process, to improve internal efficiency and further increase client satisfaction. This has required me to reflect on previous processes, gather feedback from the team and clients and take a fresh look at how the process could look. I worked with the department heads to outline their current processes and collated all processes to work out how a new process could work. I created visuals to outline how it would work and who is responsible, working with the team to get their feedback to refine before rolling it out company wide. Alongside the new process I developed a new Strategy process. This involves understanding a new clients' background and goals, then providing the digital marketing direction for the brand. Fuelled by the refined on-boarding process, I rethought the current set up, then developed detailed responsibility checklists for each department, newly branded document and email templates and agendas for internal and client meetings, which has ultimately improved the efficiency of the team. I then defined the strategy product deliverables, recreating the Brand Positioning document and building an adaptable 6 month Action Plan to clearly show the direction we advise for the brand, and responsibilities unique to each client. I worked with department heads to roll out the process company wide, running feedback and training sessions with team members. I present at training events on topics including search engine optimisation and paid search. I’ve built a strategic brand communications syllabus to train new recruits and also ran lectures for students at the University of Essex Business School.
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    Digital MarketerChic Marketing
     - United KingdomFreelance
    I traveled across the USA and in parts of Canada and Europe whilst working remotely as a freelance Digital Marketer. I managed the Twitter advertising for an international training company, tasked with driving attendees to events and generating leads for companies to host training. I created the display adverts, set up campaigns with targeting based on the audience and location of the events, monitored and refined the account and reported on performance and recommendations to improve. I ran the Google AdWords account for an e-commerce website, carrying out keyword research, creating compelling ad copy and setting up campaigns, monitoring and refining to reduce cost per click and increase conversions. I teamed with a digital marketing agency to create search engine optimised content for their clients' websites to help boost organic keyword rankings.
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Skills
  • Strategy
  • Marketing Strategy
  • Strategic Planning
  • Project Management
  • Brand Management
  • Brand Strategy
  • Digital Marketing
  • Paid Search
  • SEO
  • Management
Education
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    BA (Hons) Business ManagementThe University of Essex
     - Colchester, United Kingdom
    Modules: Marketing, Digital Marketing, Consumer Behaviour, Interaction and Design in Business Presentation, Quality Management, Small Business Management, Strategic Management, Conference and Events Management and Business Information Systems.