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Projects

• Ohsomm X M.C Overalls in-store retail apparel partnershipChristmas 2017. Bespoke limited edition T-shirts. Gift with purchase of Ohsomm co-branded bottles of wine .
• OhsommOhsomm is a disruptive new London based digitally-born wine and lifestyle brand, launching in February 2017. Our purpose is to promote a growing community of wine professionals and lovers that share with us how to create and make the most of ‘wine moments’. We call them our Lifestyle Sommeliers, our “Ohsomms” and all our wines are curated by them and sold through Ohsomm.com. With them, our mission is to change the way the world buys wine. One awesome bottle at a time.
• Ohsomm: RIP Summer

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Work history

Managing DirectorOhsomm
Oct 2016London, United KingdomFull Time
As the Ecommerce & Creative Director for digital wine startup, Ohsomm, I sit across all business functions. However, I focus most of my energy on strategic brand partnerships, technology development, retailing, marketing, content strategy and the creative direction of the brand. Today, we are based in a 1600 sq ft warehouse in a former Electronics factory in Dulwich. Here we house our team, half of our wine stock, our design studio and a short run printing operation. We offer 14 Ohsomm brand wines, including 2 ports which we offer online (only) with a choice of over 50 label designs per wine. We enable wine lovers and gift buyer the ability to customise their Ohsomm bottles with a ‘moment-appropriate’ label and then use our clever tech to personalise it with up to 45 characters. In 2017, we formed a number of exciting brand partnerships including the Q Music Awards, Jackson & Levine Supper clubs / Book Launch and a creative Christmas collaboration with uber-cool workwear apparel brand MC Overalls. We've been blown away by the positive press reaction to Ohsomm so far with coverage from Vogue (print & digital), the-pool.com, FT How to Spend It, Telegraph, Independent.co.uk, Evening Standard, ES Magazine, Glamour, the Winerist and more. Now planning for Valentines Day and a summer of music events whilst developing our corporate relationships further and building the Ohsomm Wedding business. Get in touch: caroline.stent@ohsomm.co.uk

Skills

• Brand Management
• Innovation and Business Improvement
• Partnership Development
• Innovation
• NPD
• Strategy and Planning
• Advertisement
• Website Launching
• Partnerships
• Ecommerce Business
• Brand Management Business Development Business Process
• Mobile Advertising Strategy
• Content Strategist Digital