About me

A driven, highly effective media sales professional and business director, with 20 years of experience in content agencies. A specialist in effective revenue delivery across multi-platform content across the luxury and B2C/B2B sectors. Financially astute and noted for strong, effective leadership with a collaborative, open style. Possesses a successful track record of consistently delivering a step-change in profitable sales revenues when starting at a company, and excels when being creative and initiating new concepts and opportunities. Brave and innovative. An intelligent, strategic manager, and a naturally confident leader and networker.

PostsProjectsExperienceTeam

Work history

P
P
Commercial DirectorPublishing Business
Jan 2015 - Jan 2020London, United KingdomFull Time
Lead and negotiate tailored advertising solutions across a lifestyle magazine portfolio including the monthly, luxury, lifestyle Mayfair Times and customer magazines, Sloane Square, Belgravia and Victoria. Build strong, positive professional relationships with brands and advertising agencies to C suite level. Negotiate key headline and category award sponsorships for the Mayfair & St James’s Community Awards, Belgravia Awards and Chelsea Awards, a total of 30 individual sponsorships. • Drove a step change in revenue generation across print by a total of 33.5% in 5 years: 40.6% in Mayfair Times, 24.1% in Sloane Square, 61.4% in Belgravia magazine and 90.8% in Victoria. Achieved through delivering the highest personal sales and creating a fresh sales strategy and leading and motivating the team to succeed. • Negotiate new sales solutions including 16-page travel supplements, several gift guides and themed issues. Influenced many luxury brands to advertise for the very first time in Mayfair Times, including Patek Philippe, Rolex, Mauritius Tourist Board, Seychelles Tourist Board, Princess Yachts and Burberry. • Devise a varied program of bespoke editions throughout the year from the Middle East to Monaco to attract new partnerships and advertising revenue in to Mayfair Times. Monaco September 2018 issue was the biggest revenue issue ever achieved for the publication, 133% over September 2017. • Negotiated the biggest deal to SOBHA, a property developer, for a bespoke prestigious event and media partnership for £47,500. • Negotiated Knight Frank as headline sponsor for The Chelsea Awards for both 2019 and 2020. • Co-host prestigious events across Mayfair, London for the global elite, including Middle Eastern, Indian, Chinese and Russian markets, aligning with brand sponsorship. • Negotiate select media partnerships for Mayfair Times to further promote the brand, particularly in art, including Masterpiece, PAD, LAPADA, Frieze and Dubai Art Week. • Developed Mayfair PA contacts from 300 to over 900 and established a varied monthly program of evening events, partnering with retailers, hotels and business services, which generate a buoyant revenue stream. • Cross sell integrated advertising packages across www.mayfairtimes.co.uk, a fortnightly newsletter and social media channels.

Skills

• Sales
• Sales Management