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Projects credited in

• GIGI*HADID TOMMY TOUR 2017
• NYFW SS20: Tommy Hilfiger X ZendayaA review of the final collaboration between Tommy Hilfiger and Zendaya, celebrating diversity, confidence and fearlessness. Read the full article here: https://www.theglassmagazine.com/nyfw-ss20-tommy-hilfiger-x-zendaya/
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  Tommy Hilfiger Flex X GQBrief : Launch the Tommy Hilfiger FLEX range in global markets, with GQ’s fashion and style authority. Role : Creative, Copywriter Solution :The idea was to give legitimacy to Tommy Hilfiger in global markets through altering their tone of voice. By showcasing real people doing what they do best whilst dressed impeccably in a TH Flex suit, we were able to help them move away from the american college style and to a more refined look and feel. By utilising GQ and Condé Nast’s extensive network we were able to locate handsome and talented individuals in 4 global cities to not only show style, but also to represent the freedom that comes with wearing a TH Flex suit. Our campaign featured a drummer in London, a dancer in Paris, a skateboarder in Hamburg and a writer in New York. The campaign was lead by a 2 minute film and was supported by social posts and native GQ articles for each of the different markets. This ensured the message was easily translated and understandable to each of the different GQ audiences.
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  Tommy Hilfiger Digital Showroom
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  Tommy Hilfiger GWP
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  EN>FR translation - Tommy Hilfiger product descriptionsTranslation of product descriptions from English to French for the Tommy Hilfiger France eComnmerce site.

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Skills

• Team Coaching
• Design Direction
• Mentoring
• Creative Process
• Brand Building
• Creative Briefs
• Analysing Trends
• Design Leadership
• Garment Design
• Garment Construction