Named by Campaign Middle East as a 'Face to Watch 2021’, I am a Brand and Marketing Director specialising in Brand and Communication Strategy and Execution, Business Development, Relationship Management and Team Leadership.
I bring 10 years of experience working with Travel, Hospitality, FMCG, Banking and Telco sectors, creating impactful work and building strong brand universes. I love working with bold brands and authentic people with a common goal; to put the consumer at the heart of everything we do.
Work history
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Senior Account DirectorM&C Saatchi UAE
- Dubai, United Arab EmiratesFull Time
Working with Managing Director to lead pitches, collaborating with international partners, network teams and platforms to successfully win new clients aligned with business growth targets.
Took overall financial control of accounts, including profitability, accuracy of forecasting, late payment, as well as fee negotiation.
Built and maintained senior-level relationships within the agency and across all clients such as Atlantis, NEOM, Wego, Dubai Holding, Aldar and Jumeirah. Responsible for developing brand strategies, identifying business development opportunities and implementation of marketing calendars across key clients. Leading the account and creative teams to execute high-value 360 campaigns including film production, OOH, in-store, website development, social media and activations.
Lead the ideation and production of Mobily’s 'Everyone’s Kingdom' campaign, challenging critical societal issues that amassed 12M video views and 99% positive sentiment in 7 days. Winner of Effie Gold and Silver. Shortlist for 2022 Global Best of the Best Effie Award.
Implemented ‘Agency Culture Initiatives’, improving employee happiness and engagement.
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Account ManagerInsignia Group of Companies
- Dubai, United Arab EmiratesFull Time
Organised and faciliated client workshops to establish strategic positioning of Viceroy hotel property openings.
Custodian of Soneva Resort’s sustainable brand strategy and guidelines, overseeing implementation across roll-out of digital assets and collaterals. Management of the 2016 F1 Abu Dhabi Grand Prix at Yas Viceroy and delivered high-volume operational collaterals and F&B campaigns throughout the year. Launched The Land of Legends park and resort alongside Rixos and Dragone teams.
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Skills
- Project Management
- Brand Creative Strategy
- Team Leadership
- Campaign Development
- Film Production
- Campaign Concept
- CRM
- Brand Building
Awards
Gold - Seasonal MarketingEffie Awards
Mobily, Everyone's KingdomSilver - Positive ChangeEffie Awards
Mobily, Everyone's Kingdom