Projects
Work history
Business Consultant
Business consultation to develop business vision; reengineer commercial practices; reinforce service offer; elevate talent and HR processes.
Future Laboratory workshop. Annual company meeting, with 60 staff members, delivering workshop to provoke all areas of the business to explore new opportunities, reinvent their service offer and reframe their role within lifestyle organizations.
Development QIC Eastland incubator retail experience ‘The Lab’, Melbourne. The Lab offers an exploratory space for Eastlands to test, learn and develop new retail concepts, products and services through providing a testing ground for new brands. Working with agency partners: Saffron, Seventh Wave, ACME and Future Laboratory.
Designed and lead the facilitation of ‘Innovate by Making’ workshop with Pernod Ricard: creating opportunities through the power of electronics.
Executive ProducerR/GA
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Burberry, Nokia, Unilever
Executive leadership team member responsible for agencies key global accounts Unilever and Nokia across Asia, North America and Europe with full P&L accountabilities. Oversaw a team of 30 people. Achievements include:
Launch of Burberry Body fragrance e-commerce on Facebook to increasing sales through its 7.6m Facebook fans. Experience design of enterprise platform ‘Burberry World’ to increase digital capability to meet business needs to streamline distribution, improve supply chains and unify its employees.
Nokia Mobile Finder a connected in-store interactive tool that lets consumers find the right phone, discover what they can do with it, and download the apps that brings their devices to life. With a roll-out to 30 markets across 20,000 stores the solution delivered a 32% increase to time spend in-store, 25% increase of downloads to Nokia app store and a 270% increase in-store gear attachment rate per product sold.
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Skills
- Presenting
- Mentoring
- Operations
- Workshop Facilitation
- Busines Strategy
- Process Development
- Commercial Acumen
- Digital Product Management
- Brand Creative Strateg
- Creative Stragegy
Education
Critical Fine 1st Class
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Personal tutors included: Gillian Wearing, Rebecca Warren, Ceal Foyer, Hayley Newman, Gorgina Starr and Neil Cummings.
Critical Fine Art Media
1st Class BA (Hons)