Carrie Arnold

Creative Business Director



  • Presenting
  • Mentoring
  • Operations
  • Workshop Facilitation
  • Busines Strategy
  • Process Development
  • Commercial Acumen
  • Digital Product Management
  • Brand Creative Strateg
  • Creative Stragegy

Companies I’ve worked with

View all
  • AKQA


    • Design & Creative
  • Radley Yeldar

    Radley Yeldar

    • Design & Creative
  • R/GA


    • Advertising

Work history


Business Consultant

Hirsch Mann

May 2014
  • Business consultation to develop business vision; reengineer commercial practices; reinforce service offer; elevate talent and HR processes. Future Laboratory workshop. Annual company meeting, with 60 staff members, delivering workshop to provoke all areas of the business to explore new opportunities, reinvent their service offer and reframe their role within lifestyle organizations. Development QIC Eastland incubator retail experience ‘The Lab’, Melbourne. The Lab offers an exploratory space for Eastlands to test, learn and develop new retail concepts, products and services through providing a testing ground for new brands. Working with agency partners: Saffron, Seventh Wave, ACME and Future Laboratory. Designed and lead the facilitation of ‘Innovate by Making’ workshop with Pernod Ricard: creating opportunities through the power of electronics.


Executive Producer


Feb 2015 - Feb 2013
  • Burberry, Nokia, Unilever Executive leadership team member responsible for agencies key global accounts Unilever and Nokia across Asia, North America and Europe with full P&L accountabilities. Oversaw a team of 30 people. Achievements include: Launch of Burberry Body fragrance e-commerce on Facebook to increasing sales through its 7.6m Facebook fans. Experience design of enterprise platform ‘Burberry World’ to increase digital capability to meet business needs to streamline distribution, improve supply chains and unify its employees. Nokia Mobile Finder a connected in-store interactive tool that lets consumers find the right phone, discover what they can do with it, and download the apps that brings their devices to life. With a roll-out to 30 markets across 20,000 stores the solution delivered a 32% increase to time spend in-store, 25% increase of downloads to Nokia app store and a 270% increase in-store gear attachment rate per product sold.


Client Director

Radley Yeldar

Feb 2013 - May 2014
  • GlaxoSmithKline, Aegis Media, Modern Times Group/ Viasat, Eurosport, ViiV Heathcare Client partner across corporate engagements for digital, brand and employee engagement, developing senior relationships within corporate communications teams for GSK and MTG. Development of MTG corporate brand strategy partnering with new CEO Jergen Madsen Lindemann to define their vision, culture and communications. Creating MTG brand platform, brand architecture and internal engagement strategy to support and drive success of commercial brands, including broadcaster Viasat.


Associate Programme Director


Feb 2010 - Sep 2011
  • Leading agency engagement for Nike + Kinect Training product development in partnership with Nike Digital Sports and Microsoft. Managing a team of 15 people. Key Achievements include: Product proposition and development of Kinect experience on Nike + platform, revolutionizing a new vision for how digital technology inspires and connects athletes everywhere. Contributing to Nikes 16% percent growth in 2012 to $24.1 Billion. Winning Gold at Cannes Lions. Facilitating experience solution between Nike SPARQ Athlete teams, Microsoft and Kinect developer partners to develop cross platform experience for Nike + Kinect Training. Leading ideation workshops with Stefan Olander (Head of Digital Sport).


Global Programme Director


Apr 2007 - Jun 2010
  • Ford Motor Company Global lead, managing FMC (Ford, Land Rover, Jaguar, Mazda, Lincoln) digital communications for the Global Auto Show and My Ford Touch In-Car Interface programme. Managed global team of 80 people, lead for all global offices across North America, Asia and Europe. Key Achievements include: Doubled revenues over course of my leadership from $5m –$10m, developing programme of work partnering with Ford product design team across My Ford Touch accounting for $2.5m revenue increase. Partnered with Ford product design team (J Mays – VP Design, Derrick Kuzak – Global Product Chief) to develop future thinking of in-car interface. My Ford Touch increased purchase consideration consistently ranking among the top 10 purchase considerations with new Ford owners.


Senior Project Manager


Feb 2005 - Jul 2007
  • Managed directors and production across seminal film content across TVC, music videos, channel branding and environmental screen content. Working across a roster of 8 directors.


Project Manager


Feb 2002 - Sep 2005
  • Managed multiple project teams for the delivery of digital brand experience and retail. Managed a team of 15 people. Key projects include: Project manager across digital experience for Guinness Store House, established the home of Guinness through developing an engaging visitor brand experience. Directing team of digital and retail specialists for Samsung Brand Centre in New York, developing a multi-sensory interactive experience built around its products, services and stories.


Assistant Producer

Static 2358

Aug 2000 - Sep 2001
  • Managed production of TV channel rebrands, TV titles and design production for Interactive TV games.


Visiting Lecturer

BA Communications

Feb 2000 - Feb 2001



Critical Fine 1st Class

Chelsea College of Art

Feb 1996 - Feb 1999
  • Personal tutors included: Gillian Wearing, Rebecca Warren, Ceal Foyer, Hayley Newman, Gorgina Starr and Neil Cummings. Critical Fine Art Media 1st Class BA (Hons)