Casey Ho

Account Executive

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  • LocationLondon, United Kingdom
  • AvailabilityCurrently available for full time jobs.

Projects

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About me

 

I am a recent first class honours graduate in Events Management with previous agency experiences. Through past internships and my most recent client executive role, I’ve had the opportunity to work on multiple client-facing accounts and a number of campaigns. I gained a solid understanding of different types of PR spanning across music, events and consumer PR. I am open to options as the skills that I acquired are extremely transferable. I am mainly looking for opportunities in public relations and events.

Skills

 

  • PR
  • Sales
  • Media
  • Events
  • Marketing

Work history

2016

Account Executive

Mash PR

Jun 2016 - Oct 2016
  • London, UK
  • Full Time
  • In this role, I was responsible for managing client accounts, and I was involved in social media planning, client contact and media pitching. I gained an in-depth understanding of how an account fully operates.  Key Responsibilities - Daily tasks include pitching to the media (in HK, UK & US) for GlocalMe, EliteSingles, DatePlay and Doro; sending product samples out (For GlocalMe & Doro); offering free EliteSingles membership to the press; social media planning for GlocalMe HK & International on Facebook, Twitter and Instagram - Translating & proofreading client reports/ press releases/ user manuals/ website between Chinese and English for GlocalMe - Setting up online competitions for GlocalMe and Doro - Writing & placing op-ed and bylined articles for Doro & DatePlay, and writing CEO profile for Vana Koutsomitis (DatePlay) - Brainstorm & research for PR campaigns - Regular client contact and organising media briefings - Smaller daily tasks such as coverage clippings, creating media lists, new business research, responding to journo requests and following up on potential coverage

Education

2016

BA(Hons) Events Management Received First Class Honours Degree

London Metropolitan University

Sep 2013 - Jul 2016
  • London, UK
  • I learned about HR, Marketing, Project Management, Law, Event Management and Management techniques as part of my degree.

Awards

2014

Scholarship

London Metropolitan University

  • I was offered £1000 by my university as a recognition of my hard work.