About me

As an excellent communicator and analytical Senior Marketing Executive; I enjoy curating great brand stories and analysing data to increase brand awareness and sales. I managed various campaigns encompassing email, link building, PR, radio advertising and blogger partnerships. Having proved my excellent work ethic within the company, I was given the responsibility of leading the marketing department. Experienced in both agency and client side, I am skilled at developing rapport to foster strong work relationships. I am now looking to join a fast-paced and energetic role where I can expand my skill set and contribute as part of an inspiring team.

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Work history

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Senior Marketing ExecutiveSoft Furnishings Ltd.
Jan 2018London, United KingdomFull Time
Responsibilities included: • Managed the Google Ads and Bing Ads account. • Content planning, content creation and distribution on social media, email, affiliate sites and interior media titles. • Prepared weekly marketing reports by looking at website data and sales figures. • Customer service and acted as the first point of contact for our suppliers & courier companies. • Supplier invoicing
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Marketing ExecutiveSoft Furnishings Ltd.
Jan 2017London, United KingdomFull Time
Responsibilities included: • Manage marketing channels which include affiliate, PPC, social and email • Work closely with the merchandise team to monitor product performance and Adspend. • Content planning, content creation and distribution on social media, email, affiliate sites and interior media titles. • Coordinate with web designers for newsletters, visual content, branding, CRO and SEO copywriting. • Finding and securing collaboration opportunities with influencers and media titles • Planning, executing and managing campaigns to ensure KPIs are met. Campaigns include: “The Importance of Sleeping in a Darker Room”, “24 Beautiful Mornings”, “UK’s Dream Homes”, “DIY Decision Makers” and link building activities. • Weekly and monthly marketing report. • Ad-hoc supply chain, merchandising, new business and customer service assistance.

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Skills

• PR
• Marketing
• Branding
• Copywriting
• SEO
• Google Analytics
• PPC
• Email Marketing
• Social Media Marketing
• Content Marketing

Education

BA(Hons) Events Management Received First Class Honours DegreeLondon Metropolitan University
Sep 2013 - Jul 2016London, United Kingdom
Alongside Event Management, course module included Marketing, Project Management, Law and HR as part of the degree.

Awards

ScholarshipLondon Metropolitan University
Offered £1000 by London Metropolitan University as a recognition of my hard work.