About me

Currently Head of Design & Creative Innovation, and a founding Director at TikTok Creative Lab Europe, I am an award-winning Design Director and Creative Director working across print, digital, motion, branding and AR/VR/XR. I have over 15 years multidisciplinary experience including work for Apple, Google, Meta/Facebook, Samsung, P&G, Nike and LVMH Group. Currently managing a team of 20 designers and creatives, across 6 countries at TikTok.

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Projects credited in

• 24

  TikTok #MyRoots CampaignArt direction for TikToks Black History Month campaign - Set Design by Helen Zarkina
• 14

  Gorillaz 'Humanz App'Working with the team at B-Reel London we put together this case study film exploring the launch of the Gorillaz' Humanz App and coinciding album. I was solely responsible for the final edit and worked extensively comping assets, animating motion sequence's and composing all sound design. Winner of a Gold Lion at Cannes 2017.

Work history

Head of DesignTikTok
May 2020London, United KingdomFull Time

Education

Bachelor of Arts (BA) Camberwell College of Arts (UAL)
Sep 2004 - Jun 2007London, United Kingdom
1st Class Hons - BA in Graphics, Illustration and Printmaking

Awards

GoldCannes Lions
Gorillaz AR House
Grand PrixCleo
Gorillaz AR House

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