An experienced marketing consultant offering brand storytelling strategy and execution via digital communication channels. Specialising in luxury/premium fashion and lifestyle brands with more than 13 years of experience in delivering marketing campaigns to consumers via online and offline channels. Areas of expertise include delivering marketing and communication strategies, brand storytelling, 360 campaign ideation, creative direction, social media strategy, live streaming presenting, influencer marketing, UGC, public relations and event management.
Projects credited in
- Hunter Boot - AW19 Sherpa Campaign‘Always there by the door. Loves the outdoors, content with being muddy and wet. Our opinion? They’re the best in show. Hunter’s new footwear collection - just like dogs - is the ultimate companion. To celebrate the launch of this new addition to the Hunter footwear family, we invited a selection of dog owners to discover the similarities between the new Sherpa collection and their four-legged friends.’ - Assisted on the campaign photoshoot to ensure imagery captured supported the campaign br
- Far From Here - The Spring 2017 Collection FilmIntroducing Maya Hawke in our Spring 17 Campaign Film. Shot on location in Woodstock, NY, our latest short film ‘Far From Here’ debuts our upcoming Spring 17 Collection.2
- AllSaints Brand Film5
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Work history
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Freelance Marketing ConsultantCassandra Gowing · Freelance
London, United KingdomFreelance
An experienced marketing consultant offering brand storytelling strategy and execution via digital communication channels.. Specialising in luxury/premium fashion and lifestyle brands with more than 13 years experience of delivering marketing campaigns to consumers via online and offline channels. Services available include brand storytelling, campaign concepting, creative direction, social media strategy, live streaming presenting, public relations, influencer marketing, and event planning.
Head of Social Media and MarketingRadley London
- London, United KingdomFull Time
Brought on to transform the brand via key comms channels (press, marketing, influencers and social). Focussed on elevation Radley, establishing fashion credentials and harnessing engagement with a millennial audience.
- Implementation of marketing strategy globally to be executed by the business across B2C and B2B channels in line with brand elevation
- Own campaign strategy, across seasonal, monthly and sustainability campaigns. This involves working with the product team on buy, ideation, concepting, production planning, marketing activities and overseeing execution.
- Key stakeholder in photography campaigns, ensuring creative direction aligns with marketing objectives and channel requirements.
• Owner of all fashion film content including ideating, moodboarding and art directing all brand video content
• Responsible for creating Radley’s social media strategy in alignment with the global marketing strategy
- Leadership of press and influencer strategy, appointing a press agency and ensuring KPIs and deliverables are met
• Transform brand positioning via a channel specific digital approach
- Lead Livestreaming strategy and act as presenter for key Instagram lives.
• Strategise for dramatic brand growth across commercial and brand KPIs
• Develop charity partnership of the year, managing execution of all CSR activity
• Create and manage retail marketing strategies and plans to support new store openings
and retail footfall, delivering against key KPIs
• Lead the social media, PR and Marketing team internationally, with three direct reports and a team of six.
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Skills
- Social Media Marketing
- Social Media Advertising
- Social Media
- PR Campaigns
- PR Strategy
- Marketing
- Marketing Branding
- Marketing Campaigns
- Art Direction
- Art Directing
Education
2:1 (BA Hons) Journalism and English LanguageUniversity of Portsmouth
Portsmouth, United Kingdom