Cassandra Keogh

Cassandra Keogh

Director of Strategic InitiativesLondon, United Kingdom
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Cassandra Keogh

Cassandra Keogh

Director of Strategic InitiativesLondon, United Kingdom
About me
My career spans across project, event and sponsorship management in a number of industry sectors. Having recently completed a Business Degree (Marketing & Psychology) and passionate about consumer behaviour and innovation, I have turned my focus to strategy and engagement. I always did love a challenge. Did I mention 2020 & virtual events?! Passions: travel, gastronomy, live music, hiking and my social networks. I am always in search of new experiences. Specialities: Project planning, journey mapping, innovation and design, gating frameworks Core strengths: Conceptualisation, relationship building, adaptability, out-of-box thinking, mentoring, process development, strong soft skills
Education
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    BachelorSwinburne University of Technology
     - Australia
    Branding, Innovation & Design, Marketing & Communication, Industry Consulting, Product & Service Innovation, Marketing Strategy & Planning, Marketing Channel Design & Integration, Consumer Behaviour, Brain & Behaviour, Psychology, Statistics, Advertising, Management, Economics, Finance, Sustainability & Ecology, Creativity & Innovation, Green Marketing