Cassie Emanuel

Public Fundraising Executive

  • LocationUnited Kingdom



  • Events
  • Marketing PR
  • Digital
  • Websites
  • Direct Marketing
  • Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Web Content
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Communications
  • Relationship Management
  • Copywriting

Work history


Public Fundraising Executive

Comic Relief

Sep 2013
  • • Lead on the delivery of digital fundraising propositions across campaign sites by managing the entire fundraising sections of and Monitored and reported on the effectiveness of the digital fundraising content ensuing it is fully maximised. Been reactive to changes in the campaign, always looking for ways to improve the user experience and manage updates. • Engaged audiences with public fundraising in the digital space by project managing about 20 downloadable fundraising tools per campaign. Research competitors, analyse previous results, suggest those best to produce to help maximise income, brief and project-manage their production. • Created and implemented the project management of the print strategy for acquisition and retention of supporters via direct marketing, printed fundraising kits and certificates with a budget of approx. £150k. • Lead on public fundraising enquiry process in Campaign Marketing and coordinated campaign assistants, interns and temporary staff. • Created a strategy for fundraising case studies to complement overarching fundraising strategies for use across the business and managed sourcing them to motivate the public, providing strategically relevant ones for stakeholders across the business, revolutionising the way in which the stories are recorded. Managed campaign on-the-day story gathering team. • Evaluated effectiveness and made recommendations for improving key fundraising documents (such as Fundraising Agreements, Consent Forms, Regular Giving Forms) and project managed these updates and implemented new processes to a range of stakeholders. • Recruited and line managed campaign Fundraising Assistants, taking full responsibility for their development, and ensuring they have regular support, supervision and appraisal sessions.


Community Fundraiser

Marie Curie

Feb 2012 - Aug 2013
  • I joined this team at the busiest time of year and immediately took responsibility for Great Daffodil Appeal collections in West London. I repaired a poorly looked after area creating a Fundraising Group from the relationships built. I also managed a frustrated Fundraising Group who had lost faith in the ability of Marie Curie staff due to poor management who then became the most successful in London. I won the Chief Executive award in 2013. Responsibilities included: • Supporting and delivering the running of national campaigns • Recruiting 2 Fundraising Groups per year and managing existing Fundraising Groups • Managing the In Memory Fund Project in London and contributing to the supporter journey. • Creating a strategy for the running of summer and winter collections and implementing it from beginning to end. • Acting as regional Champion for London and the South East fundraising in organising the quarterly supporter magazine. • Representing Marie Curie through all communication and public speaking to memberships, associations and schools. • Managing entertainment and updating the way the information is recorded for public collections, recruiting and managing a volunteer to assist.


Community Fundraising Administrator

Marie Curie

Aug 2010 - Feb 2012
  • This role taught me the importance of prioritising, multitasking and time management. The location taught me the importance of empathy, professional conduct, relationship management & supporter stewardship. • Banking funds and sending personalised thank you letters within the time frame of protocol. Implementing new ways to communicate with supporters which is still being used today. • Uploading financial information onto the in-house database. • Organising and giving twice monthly hospice tours to supporters, external agencies, and new starters. • Office management, and being chosen to contribute to an organization-wide review of administration. • Recruiting and training an administration volunteer as well as managing teams of volunteers. • Representing the hospice fundraising team in meetings to staff, supporters, patients and families. • Ensuring our flagship campaign received local coverage in newspapers, and worked with Mitzvah Day to host their flagship event where guests included Marie Curie’s CEO and the Chief Rabbi.



English with Creative Writing

University of Birmingham

Aug 2007 - Jun 2010
  • English Literature, English Language, Film and Theatre studies, Creative Writing