Cassie Root Account Manager | The Dots
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Cassie Root

Account ManagerLondon, United Kingdom
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Cassie Root

Account ManagerLondon, United Kingdom
About me
Over the past four years working in advertising, I have specialised in both buying and planning across TV/VOD/Radio/Cinema, working on esteemed clients such as PepsiCo, Bacardi, Bosch, Tourism Ireland, Lionsgate, Pandora, Burberry, and Santander. I am searching for a new role focusing more on marketing/events in London that will allow me to embrace my diverse background of work expertise, yet challenge me with new and innovative ways of thinking. I have an innovative and creative mindset, am a driven and zealous worker, and have the expertise across multiple media landscapes throughout different global markets, which sets me apart from other candidates. I can rebuild websites using Squarespace, use email marketing through Mail Chimp, edit layouts and content on social networks and web pages, and also plan TV/VOD/Radio/Cinema budgets for global clients. I have managed social accounts across all platforms including Facebook, Twitter, Google+, LinkedIn, Tumblr, Instagram, Pinterest, Wordpress, Squarespace, and MailChimp. I am a quick and visual learner, able to take on unforeseen challenges, pay close attention to details and deadlines, and can take on multiple projects at once. My gregarious personality and optimistic attitude are huge assets when working in a team setting, as well as individually. I like to stay motivated by setting goals for myself as well as always trying to be the best person I can be, in and out of the work place.
Projects credited in
  • Doritos A or B Reactive Campaign
    Working together with Doritos and We Think Things to produce a new interactive social campaign ‘Doritos A or B’. The end result was a diverse mix of animations, stills and GIF.
  • Doritos - 'NSFW'
    Get that promotion! Doritos - 'NSFW' [Not Safe For Work] This commercial was banned by Doritos after a wonderful 5hrs of existence on the Crash the Superbowl 2015 Gallery ... luckily you can enjoy it here or on youtube.com/watch?v=o5eeM7oYa14. CAST Peter: David Brown Mr. Bill Stevens: Robert Carretta Firefighter One: Gerard Smith Firefighter Two: Paul Kerry CREW Writer/Director: Jonas McQuiggin Producer: Mike Jones 1st AD: Greg Jordan Director of Photography: Gareth Ward Focus Puller: Chris Randak DIT/2nd AC: Ashley Hicks Gaffer: Barry Read Grip: James Davis Sound: Duncan Paterson Art Director: Michelle Sotheren Art Department Assistant: Chapman Kan Set Builder: Jaime Hind Wardrobe: Grace Cross Makeup: Chloe Gates Runner: Abigail Arthur BTS: Roger Lau Studio: Cloud + Horse POST Special Thanks to Absolute Post Editor: Christian Lyndon Grade: Adam Clarke Sound Designer/Composer: Pete Jones Music
  • Walkers ‘What’s That Flavour?’
    The biggest integrated campaign ever launched by the brand, reaching across 800million packs and generating a gross revenue of 8 million pounds.
  • PEPSI
    Client: PEPSI Agency: Sanch BBDO Colombia Agent: Ochurus Made by: Carioca Studio
  • Pepsi 'Take the Pepsi Max Challenge'
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Work history
    AV Investment/Account ManagerDentsu Aegis Network
     - London, United KingdomFull Time
    • Deliver best in class implementation of brand/promotional campaigns and innovative media solutions for prestigious and reputable clients including Lionsgate, Pandora, Burberry, and Santander. • My campaign management includes strategic forward first thinking of planning and buying media inclusive of TV/VOD/Radio/Cinema. • Drive strong media owner/client relationships as well as managing/liaising external auditor relationships across my portfolio.
    AV Investment/Account ManagerOMD
     - London, United KingdomFull Time
    • Advise key clients where they should focus media spend along with our planning teams and implement this to the highest possible standards across a range of media. • Liaise with key sale-house contacts, securing the most for our clients’ money allowing us to collaboratively solve their business’ needs. • Update wider Investment team on a weekly basis with new programme and buying opportunities on ITV, keeping up to date with innovative products to give us an edge in the market. • Manage and assist two graduate buyers with planning and strategising TV programming and negotiating
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Skills
  • Media Buying
  • Media Campaigns
  • Media Analysis
  • Media Communication
  • Media Management
  • Media Planning
  • Media Strategy
  • Event Planning
  • Analytics Research
  • Brand Marketing
  • Blogging
  • Business Development
  • Innovation Strategy
  • Motivated
  • Deal Negotiation
  • Microsoft Excel
  • Microsoft Office
  • Microsoft Outlook
  • Microsoft Powerpoint
  • Interpersonal Skills
  • Italian
  • Results Orientated
  • Diligent
  • Pricing
  • Website Administration
  • Website Content
  • Website Management
  • Website Development
  • Promotional Campaigns
  • Brand Analysis
  • Brand Awareness
  • Competition Management
  • Competitive Analysis
  • Food Blogging
  • Food Creation
  • Food Writing
  • Catering
  • Event Catering
  • Financial Administration
  • Marketing Branding
  • Marketing Analytics
  • Marketing Communications
  • Social Media Advertising
  • Social Media Management
  • Social Media Marketing
Education
    C
    C
    Exchange SemesterCEA Global Campus
     - Italy
    Student Exchange Programme in Florence, Italy, studying the Italian language and culture (inclusive of food&wine), social media marketing, fashion, marketing, and business administration.
    U
    U
    Bachelor of Arts (BA) University of Arizona
     - Tucson, United States
    Double Degree/Major in Sociology and Italian Studies, Minor in Business Administration
Awards
    T
    T
    Advanced Social Media Marketing CertificationThe Shaw Academy
    Event Marketing CertificationEventbrite
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