Cassie Root

Account Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

Over the past four years working in advertising, I have specialised in both buying and planning across TV/VOD/Radio/Cinema, working on esteemed clients such as PepsiCo, Bacardi, Bosch, Tourism Ireland, Lionsgate, Pandora, Burberry, and Santander. I am searching for a new role focusing more on marketing/events in London that will allow me to embrace my diverse background of work expertise, yet challenge me with new and innovative ways of thinking. I have an innovative and creative mindset, am a driven and zealous worker, and have the expertise across multiple media landscapes throughout different global markets, which sets me apart from other candidates. I can rebuild websites using Squarespace, use email marketing through Mail Chimp, edit layouts and content on social networks and web pages, and also plan TV/VOD/Radio/Cinema budgets for global clients. I have managed social accounts across all platforms including Facebook, Twitter, Google+, LinkedIn, Tumblr, Instagram, Pinterest, Wordpress, Squarespace, and MailChimp. I am a quick and visual learner, able to take on unforeseen challenges, pay close attention to details and deadlines, and can take on multiple projects at once. My gregarious personality and optimistic attitude are huge assets when working in a team setting, as well as individually. I like to stay motivated by setting goals for myself as well as always trying to be the best person I can be, in and out of the work place.

Skills

  • Media Buying
  • Media Campaigns
  • Media Analysis
  • Media Communication
  • Media Management
  • Media Planning
  • Media Strategy
  • Event Planning
  • Analytics Research
  • Brand Marketing
  • Blogging
  • Business Development
  • Innovation Strategy
  • Motivated
  • Deal Negotiation
  • Microsoft Excel
  • Microsoft Office
  • Microsoft Outlook
  • Microsoft Powerpoint
  • Interpersonal Skills
  • Italian
  • Results Orientated
  • Diligent
  • Pricing
  • Website Administration
  • Website Content
  • Website Management
  • Website Development
  • Promotional Campaigns
  • Brand Analysis
  • Brand Awareness
  • Competition Management
  • Competitive Analysis
  • Food Blogging
  • Food Creation
  • Food Writing
  • Catering
  • Event Catering
  • Financial Administration
  • Marketing Branding
  • Marketing Analytics
  • Marketing Communications
  • Social Media Advertising
  • Social Media Management
  • Social Media Marketing

People I’ve worked with

Companies I’ve worked with

  • POCKO

    POCKO

    • Design
  • Dentsu Aegis Network

    Dentsu Aegis Network

    • Marketing & PR
  • OMD

    OMD

    • Media Production
  • U

    UBS

    Work history

    2020

    AV Investment/Account Manager

    Dentsu Aegis Network

    Mar 2019 - Apr 2020
    • London, United Kingdom
    • Full Time
    • • Deliver best in class implementation of brand/promotional campaigns and innovative media solutions for prestigious and reputable clients including Lionsgate, Pandora, Burberry, and Santander. • My campaign management includes strategic forward first thinking of planning and buying media inclusive of TV/VOD/Radio/Cinema. • Drive strong media owner/client relationships as well as managing/liaising external auditor relationships across my portfolio.

    2019

    AV Investment/Account Manager

    OMD

    Jul 2018 - Mar 2019
    • London, United Kingdom
    • Full Time
    • • Advise key clients where they should focus media spend along with our planning teams and implement this to the highest possible standards across a range of media. • Liaise with key sale-house contacts, securing the most for our clients’ money allowing us to collaboratively solve their business’ needs. • Update wider Investment team on a weekly basis with new programme and buying opportunities on ITV, keeping up to date with innovative products to give us an edge in the market. • Manage and assist two graduate buyers with planning and strategising TV programming and negotiating

    2018

    AV Investment Buyer

    OMD

    Nov 2016 - Jul 2018
    • London, United Kingdom
    • Full Time

    2016

    AV Investment Graduate

    OMD

    Sep 2015 - Nov 2016
    • London, United Kingdom
    • Full Time

    2015

    Live-in Au Pair/Nanny

    Private Family

    Jan 2015 - Aug 2015
    • London, United Kingdom
    • Part Time
    • • Responsible for two very loving children, ages 5 and 7 years old, during their daily routines in the morning and evenings, from initially waking up in the morning, cooking meals for the family throughout the day, to then putting them to sleep at night

    2015

    Digital Marketing and Design Intern

    Forty Five Ten

    Jan 2015 - Aug 2015
    • London, United Kingdom
    • Internship
    • • Website creator, content writer, and designer of new Squarespace website • Research and develop new marketing strategies as well as spread wine brand awareness through press releases/newsletters, Twitter, website postings of events, and reviews of wine

    2014

    Sep 2014 - Dec 2014
    • Italy
    • Internship
    • • In charge of digital marketing through all social media platforms, including gaining 600+ Facebook page likes and 450+ more followers on Twitter • Created multiple press releases/campaigns through MailChimp for events and book tour announcements • Helped plan and organize major events, including a week of hosting Chanel and their top Parisian clients around Venice • Assisted cooking classes and catering events by teaching clients how to cook typical Venetian cuisines, helping and engaging with the clients to make their Enrica Rocca experience fun, luxurious, and comfortable • Developed Excel spreadsheets for budgeting plans and client lists • Liaison for international clients before and after events/cooking experiences • Assisted with the scheduling of trips and meetings for promotional book tour • Edited and redesigned content and pictures on Enrica Rocca website

    2013

    On Campus Marketing, Sales, and Events Intern

    Dorm Room Movers LLC

    Feb 2014 - Dec 2013
    • Tucson, United States
    • Internship
    • • Hosted events to promote the company, including discounts and incentives for customers to use the company’s services • Generated brand awareness through Facebook, Instagram, Twitter, Pinterest, Linkedin, and company blog

    2012

    Assistant Manager

    Caffe Sapore

    Jun 2013 - Dec 2012
    • Burlingame, CA, USA
    • Part Time
    • • Managed the register, executed opening and closing procedures, prepared and created new recipes for the business, and helped manage and host private events/parties

    2012

    New Member Coordinator

    Pi Beta Phi Fraternity

    Aug 2012 - Dec 2012
    • Tucson, United States
    • Part Time
    • • Manager/planner of events and meetings for new members (90+/-)

    2012

    Intern

    UBS

    Jun 2012 - Aug 2012
    • San Mateo, United States
    • Internship
    • • Assisted stockbrokers in the managing, organizing, and processing of investment accounts for portfolio clients. • Communicated directly with new and prospective clients via phone and email, processing their information through UBS computer systems

    2011

    Assistant Manager

    Caffe Sapore

    Jun 2012 - Dec 2011
    • Burlingame, CA, USA
    • Part Time
    • • Managed the register, executed opening and closing procedures, prepared and created new recipes for the business, and helped manage and host private events/parties

    2011

    Intern

    UBS

    Jun 2011 - Aug 2011
    • San Mateo, United States
    • Internship
    • • Assisted stockbrokers in the managing, organizing, and processing of investment accounts for portfolio clients. • Communicated directly with new and prospective clients via phone and email, processing their information through UBS computer systems

    Education

    2013

    Exchange Semester

    CEA Global Campus

    Jan 2013 - May 2013
    • Italy
    • Student Exchange Programme in Florence, Italy, studying the Italian language and culture (inclusive of food&wine), social media marketing, fashion, marketing, and business administration.

    2014

    Bachelor of Arts (BA)

    University of Arizona

    Aug 2010 - May 2014
    • Tucson, United States
    • Double Degree/Major in Sociology and Italian Studies, Minor in Business Administration

    Awards

    2020

    Advanced Social Media Marketing Certification

    The Shaw Academy

    2020

    Event Marketing Certification

    Eventbrite

    2016

    IPA (Institute of Practitioners in Advertising) Foundation Certified

    The IPA (The Institute of Practitioners in Advertising)

    2014

    • The Dean's List includes a list of students recognised for academic achievement during a term by the dean of the university.

    2014

    Honorable Mention and Academic Year Distinction

    University of Arizona

    • Recognition of outstanding academic achievement.

    2014

    Arizona Academic Excellence Award (2010-2014)

    University of Arizona

    • The demonstrated ability to perform, achieve, and/or excel in scholastic activities. Academic excellence has been identified with achieving high grades and superior performance.

    2012

    • The Dean's List includes a list of students recognised for academic achievement during a term by the dean of the university.