I'm Cat and I am an event co-ordinator and stylist within the interior design trade show and fashion spaces, also working backstage at NYFW.
I’ve grown my experience across a broad range of areas in the creative industries:
styling e-comm / personal stying / editorials / look book / rebranding / features / LFW runway show.
I have also been involved with model casting / creative directing / event stying for weddings & corporate events.
Being at a cutting edge interior design trade show has given me a huge appreciation for spacial design, material trends, reading your audience & market where I’ve been able to move into creative direction in activation/exhibition concept and curation reflecting the requirements of both the specific client and audience.
Work history
Exhibition ExecutiveLondon Design Fair
London, United KingdomFull Time
Interior design trade show senior sales executive, consulting on client’s exhibition design, exhibition concepting, curation & realisation.
Liaising with PR companies for brand sponsorship and partnerships.
Understanding audience and market as well as fulfilling their requirements & requests.
Considerate and professional customer service with clients.
Brand identity and alignment, initiating cohesive brand partnerships.
Visitor experience, rounding out the show with differing elements, ensuring clarity of mapping & interpretation.
Ideation, concept & curation of interactive experience eg exhibitions, activations and workshops.
Quantifying value eg identifying ‘one’s to watch’ and worthy marketing spend on said brands.
Delivery of brand experience to engage audience.
Sales, negotiation of sales and other administrative tasks.
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Fashion StylistLady Catherine
London, United KingdomFreelance
Selected clients: Aveda Russia, Thom Browne NYC, Tribute mag, Kaltblood mag, Louisa Guinness gallery, Conversational style, Hector Maclean.
Sensory and aesthetic creator: considering colour, shape, texture, setting, sound, scent -spacial/personal.
Styling press images, promotional materials, fashion/hair/beauty editorial, e-commerce, look book, gallery exhibition, blog features, magazine features.
Runway show at LFW and editing the design of the collection, pre-presentation.
Personal styling; wardrobe, scent, music.
Quarantine backyard shoots.
Event styling; corporate, weddings, parties.
Backstage dressing at NYFW, LFW, MFW & PFW (Oscar de la Renta, Jeremy Scott, Badgley Mishka, Thom Browne, Noon by Noon, Kith, Pam Hogg, Rodarte, Cushnie et Ochs, John Elliot, Phillip Plein, Jason Wu etc).
Skills
- Styling
- Backstage Dressing
- Exhibition Curation
- Exhibition Design
- Brand Experience
- Sponsorship Activation
- Exhibition Coordinating
- Aesthetic Judgment
- Visitor Experience