About me

Hello, I'm an integrated Creative Director working for retail, fashion, beauty, lifestyle and luxury brands. I shape brands and help them tell their unique stories, elevate their offerings and fine tune how they engage their audience through branding, creative strategy, beautiful imagery and film. I have conceptualised global campaigns and pulled together shoots both in the UK and internationally, commissioning and collaborating with leading photographers, illustrators, stylists, models and set designers to produce stills and motion campaigns for both niche and world leading brands. Agencies include: ScienceMagic.Inc, TCS, Mother London,We Are Social, Unilever, MullenLowe London, Pencil Agency, Matchbox Publishing, Glamour, Vogue, GQ Style, GQ Magazine, Tilley Associates & Design by White. Brands include: Wildsmiths, Zalando, Selfridges, House of Fraser, Liberty's, TRESemmé, Laurent Perrier, Space Station, Rolex, IWC, Marks & Spencer, Boden, Jaguar, Hugo Boss, Calvin Klein, TAG, Smirnoff, Range Rover, Chivas Regal, All Saints, Austin Reed, The Body Shop, Jaeger & BMW.

PostsProjectsExperienceTeam

• Freelance producer for exciting project to start ASAP
• I am looking for AMAZING junior to mid level designers with retail, editorial and branding experience.
• Looking for an experienced picture editor to help with image searches for a startup brand.

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Projects

• 16

  Gareth Bale for Altitude Mask
• 3

  Microloan FoundationCat spent three weeks at MullenLowe London as part of the team designing a poster campaign that ran on 200 sites on the London underground for The Microloan Foundation, a charity that enables women in Malawi and Zambia to work their way out of poverty. This campaign won three Creative Circle awards.
• 4

  Compass Box YearbookCompass Box Whisky is a brand I can truly get behind, their ethos is to 'Drink Creatively' and their whisky is absolutely delicious and beautifully packaged. Working for Pencil Agency, this tactile book layers rich stories with beautiful imagery and typography. Printed beautifully by DG3 Leycol, the vellum cover is screen printed with neon orange type and stitched with orange string. Photography by Chris Floyd and Matthew Donaldson, styling by Katie Phillips.
• 1

  Goddess Charms BrandingBranding, print design, photography, packaging design, film, digital, web design and content for this cosmic jewellery brand. Agency: Pencil Agency
• 4

  ZalandoSummer Campaign 2019 ‘Dress For Yourself, Nobody Else’ for Mother London, which encourages wearing fashion as a form of expression and feel good summertime liberation. The campaign included TVC, OOH and DOOH deliverables. Agency Mother London Creative Directors Martin Rose, Kyle Harman-Turner Fashion Art Direction Cat Howard Art Direction Marcos Gemal Mothers Lucy Mahon, Lydia Miller Production Anna murray, Georgia Lawson, Nikki Gregory, Ellie Thornton
• 2

  Cat Howard BrandingPersonal branding

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Projects credited in

• 5

  Power BrowsGlobal Makeup campaign, enhancing brows
• 3

  Feel Good FoundationNatural retouching using lighting, colour and maintaining all that is natural to the Brand.

Work history

C
C
Creative Director, Art Director and DesignerCat Howard Limited
Jun 2016Freelance
Creative Director, Art Director, Designer. Currently freelancing for several agencies.
S
S
Creative DirectorScienceMagic.Inc
Jan 2021 - Sep 2024London, United KingdomFull Time

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Skills

• Fashion
• Advertising
• Film
• Print Design
• Art Direction
• Digital
• Design
• Creative Direction
• Online Campaigns
• Print Campaigns
• Illustrator
• Indesign
• Photoshop
• Directing
• Casting
• Video

Education

I
I
Garden DesignInchbald
Sep 2015 - Jul 2011London, United Kingdom
Garden Design
BA(Hons)
Sep 1996 - Jul 2000
Graphic and Media design

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Awards

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Advertising and Corporate workPDN
Photography award for Heather Favell's image for The Body Shop, Mothers day campaign.
Creative CircleMullenLowe Group UK
http://www.creativecircle.co.uk/