I'm a storyteller. It's what I do. I love finding a thought, a musing, a 'what if' and taking it further, seeing what it can do. Concepting and crafting it into a bigger, better idea. Seeking out the right collaborators to make it a reality.
I’m also a human being in the world. A world that needs more care, and less corporate greed. That’s why I’m using my creative powers to try and protect it.
In my spare time you'll find me singing with my amazing a capella 80s cover choir. Yep, it's a thing.
Projects
- 'Have you got what it takes?'Department for Education pitch. When we got invited to pitch for the DfE's new teaching campaign, our approach was clear. There's no point pretending - teaching is hard. So who better to convince you that it's worth doing than the people who need you the most? We developed a bold, brave campaign that put pupils at its heart and offered up the challenge - have you got what it takes? Sadly it didn't win us the account. But it did win us the respect of everyone in the room.
- 'Little White Lies' for L'OrealThe brief: Bring humour to hair colour. We developed a social campaign that brought to life the little white lies women tell themselves to justify their life choices, including why they colour their hair. This was quite a departure for the usually serious L'Oreal and let us experiment with a more playful approach that still looked and felt on brand.
- 'No Ordinary Hotel Collection'The brief: Create a campaign that captures the individuality of each Dorchester Collection hotel and invites visitors to do more than just 'stay somewhere'. Working with the incredible photographer Guy Aroch, we created a stunning array of images that celebrated the unique style, location and character of each iconic hotel. Evocative headlines helped visitors imagine the unforgettable experience that awaited them during their stay.
Work history
F
F
Creative DirectorFuterra
London, United KingdomFull Time
As Creative Director I’m continuing my mission to use my creative powers for good, alongside the incredible humans of Futerra.
F
F
Senior CopywriterFuterra
London, United KingdomFull Time
My quest to save the world continues, as part of Futerra’s creative team. Coming up with big ideas that will hopefully drive big changes and make the benefits of sustainability impossible to ignore.
+ Show more
Skills
- Creative Copywriting
- Creative Concepting
- Idea Generation
- Ideas Development
- Pitching
- Teamworking
- Presenting
- Singing
- Being Friendly
- Brand Storytelling
Education
BA Joint Honours English Literature & MusicUniversity of Leeds
- Leeds, United Kingdom
I combined my two greatest loves - words and music - earning myself a 2.1 BA with honours.