About me
My creative soul is eclectic. I am not a maximalist nor a minimalist. I consider that my creativity is in between the two in an organic way, in a duality that blends together naturally.
Formerly, I was working in luxury e-commerce Farfetch as Deputy Styling Editor on a Mastery level in which I was the accountable person for mentoring the Styling Team and approving all the imagery for the website from a styling POV.
Journalism/Social Communication was my first University degree which allowed me to work for VOGUE. Posteriorly, I went to Central Saint Martins for specialisations in Fashion Marketing and Art Direction for Fashion. And every year I am constantly learning doing specific courses connected to Fashion, in Parsons is the most recent.
My passion for Style exists since I can remember: I am a grandaughter of a tailor who worked for Louis Vuitton Maison and of a seamstress. Style and Fashion were always present in my life being part of my essence.
Currently I am redirecting my career to Fashion & Lifestyle Director and Luxury Brands Consultant.
Projects
- Fashion Features Editor RoleAnd just like that...in the end of this month I am leaving FARFETCH. A company that embraced me when I was 23 (almost turning 24 at that time) and now after eight years this beautiful journey is coming to an end. I do not like goodbyes at all...and I can say a huge Thank You to this amazing company that allowed me to grow so much personally and professionally. And mostly to my colleagues, sweetest team which some become dearest friends that I will keep for life. Wishing all the success to FAR
Work history
Deputy Styling Editor - Mastery LevelFarfetch
- Porto, PortugalFull Time
Deputy Styling Editor in a Mastery Level accountable for approving womenswear and menswear imagery for the website from a styling POV;
Approving all looks from stylists within the team through conducting rail checks efficiently and with high quality standards;
Develop and mentor the in-house styling team; coaching and supporting them in terms of research for styling, execution on set and overall stylist ability;
Increase quality of styling through constructive feedback, coaching and ability to inspire the team.
A specialist advisor that will advise on all styling attributes - proportions, silhouettes, Brand DNA, shoe & accessory choice and overall execution on set. Support & guidance on how to direct model posing;
Supporting and guiding stylists to the highest quality looks that reflect high standards we have set through Guidelines;
Supporting on Brand launches, specialist areas of training & maintenance of strong quality output;
Provide quality control, constructive feedback to stylists on reshoots and improvements;
Act as a positive ambassador in times of company change and growth;
Contribute to creative styling meetings and creative project contribution; with peers and the wider business.
Skills
- Creative Writing
Education
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DiplomaHarvardX
New York, United States
Rhetoric & the Art of Persuasion
DiplomaCentral Saint Martins (UAL)
London, United Kingdom
Art Direction For Fashion
+ Show more
Awards
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Best Creative ArticleESEV
Best creative article & also best creative fantasy (fashion) tale.