About me
My unique academic and practical background in Drama and Theatre, combined with experience in digital marketing and a diploma in Public Relations, has given me a strong eye for design, a passion for storytelling, and an ability to engage audiences through evocative, truthful writing.
I strive to engage, enthrall and if the occasion calls for it, amuse my audiences.
Work history
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Marketing ExecutiveSmurfit Kappa
Dublin, IrelandFull Time
Marketing Executive with a broad spec role that focuses primarily on public relations and internal communications.
Currently, co-ordinating the rollout of a new digital signage system across Smurfit Kappa's sites in Europe and the Americas, which will see almost 300 newly trained communications ambassadors engage their colleagues in local and global company news.
Always, creating high quality content for our intranet new site, internal communications projects and on behalf of the Director of Communications.
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Digital MarketingLucette Murray & Assoc.
- Sligo, IrelandFreelance
Delivering a comprehensive digital media strategy consisting of social media marketing and electronic direct mailing for the 2018 HCV international conference.
Creating effective EDM campaigns according to best practices to achieve maximum results on CTAs ensuring increased registrations and engagement from registered attendees.
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Skills
- Social Media Advertising
- Writing
- Digital Communication
- Communications
- Brand Building
- Content Creation
- Photoshop
- Project Management
- PR
- Public Relations
Education
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DiplomaThe Fitzwilliam Institute
- Dublin, Ireland
Diploma in Public Relations - qualified with distinction
Core modules included:
Key modules include:
- Building strategy for Public Relations
- PR Online: Social media & PR Strategy
- Media & Media Writing: Press Releases, Blogs, Digital Content
- Ethics and Legal Considerations in the field of PR
- Public Relations as a tool for effective lobbying
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Bachelor of Arts (BA) Trinity College Dublin
- Dublin, Ireland
II.1 honours in Drama and Theatre Studies.
Core modules of playwriting and advanced directing, with completion of a final year dissertation to graduate