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Catherine Eman

Social Media Specialist


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About me

A passionate, creative and driven marketing professional with valuable experience across digital marketing, social media marketing, content marketing and digital strategy with the ability to learn new skills quickly, highly effective time management and communication skills in campaign management and day-to-day tasks as well as a strong enthusiasm to unearth new ideas and innovations.


  • Digital Media
  • Branding
  • Html
  • Internet Marketing
  • Social Media Marketing
  • Content Creation
  • Social Media Strategy
  • Campaign Management
  • Ecrm
  • Copy Writing and Editing
  • Reporting Analytics
  • Cms
  • Community Manager Social Media

Work history


Social Media Specialist

Royal Caribbean International

Jun 2015 - Feb 2016
  • • Manage social media strategy with the goal of creating brand awareness, driving customer engagement and identifying opportunities to drive conversion • Plan and develop channel strategies across Facebook, Twitter, Instagram and YouTube • Work closely with agency to create, execute and optimise paid campaigns • Manage paid social media budget • Plan and publish social content including copy writing • Stay in front of emerging trends on the social media landscape • Social media community management • Crisis monitoring and management Regular reporting, analysis and insights


Digital Marketing Executive

Royal Caribbean International

Mar 2013 - Jun 2015
  • • Plan, develop and execute digital strategy aimed at driving awareness, traffic, engagement and conversion through digital channels • Manage social media including channel strategy, paid advertising, content planning and publishing and community management • Manage various stakeholders to deliver integrated campaigns across web, social media, email, display and rich media advertising and SEM in line with objectives and budget and consistent with offline activity • Work closely with agency to develop the SEO strategy • Web content management which involved copywriting, the use of CMS and HTML • Web testing through the use of online system Jira


Marketing Coordinator

Royal Caribbean International

Mar 2012 - Mar 2013
  • • Working closely with the Brand Executives, assist with managing brand guidelines across all marketing activity including print advertising, marketing collateral, merchandise and digital channels (website, social media, email and SEM) • Provide support to internal and external teams • Conduct weekly competitor analyses • Manage purchase orders and budget tracking



Advertising Marketing (major) and French (minor

University of Wollongong

Mar 2009 - Nov 2011
  • Bachelor of Communications and Media Studies