A passionate, creative and driven marketing professional with valuable experience across digital marketing, social media marketing, content marketing and digital strategy with the ability to learn new skills quickly, highly effective time management and communication skills in campaign management and day-to-day tasks as well as a strong enthusiasm to unearth new ideas and innovations.
• Manage social media strategy with the goal of creating brand awareness, driving customer engagement and identifying opportunities to drive conversion • Plan and develop channel strategies across Facebook, Twitter, Instagram and YouTube • Work closely with agency to create, execute and optimise paid campaigns • Manage paid social media budget • Plan and publish social content including copy writing • Stay in front of emerging trends on the social media landscape • Social media community management • Crisis monitoring and management Regular reporting, analysis and insights
• Plan, develop and execute digital strategy aimed at driving awareness, traffic, engagement and conversion through digital channels • Manage social media including channel strategy, paid advertising, content planning and publishing and community management • Manage various stakeholders to deliver integrated campaigns across web, social media, email, display and rich media advertising and SEM in line with objectives and budget and consistent with offline activity • Work closely with agency to develop the SEO strategy • Web content management which involved copywriting, the use of CMS and HTML • Web testing through the use of online system Jira
• Working closely with the Brand Executives, assist with managing brand guidelines across all marketing activity including print advertising, marketing collateral, merchandise and digital channels (website, social media, email and SEM) • Provide support to internal and external teams • Conduct weekly competitor analyses • Manage purchase orders and budget tracking
Bachelor of Communications and Media Studies