Catherine Flay

Catherine Flay

Development, PR and Marketing Lead (NSotA), Comapny Founder (Lafiy Press), Head of Politics (IAI)London, United Kingdom
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Catherine Flay

Catherine Flay

Development, PR and Marketing Lead (NSotA), Comapny Founder (Lafiy Press), Head of Politics (IAI)London, United Kingdom
About me
Strong track record for working with disruptive companies in the cultural space to make ethical changes within their industries. Trusted business development lead, taking arts and education institutions from start up to profitability. Accomplished at delivering large scale projects, such as ideas festival HowTheLightGetsIn, overseeing all aspects of cultural institutions from editorial direction, to high profile account management, and social, website, newsletter plus hard copy marketing management (digital marketing). Practiced at procuring and maintaining partnerships with high profile organisations including BBC, the Guardian/Observer, and the Economist. Respected as a team leader and committed to motivating a happy team from senior level employees to interns. PhD level education and an academic background, retaining a position as Cambridge University supervisor in English Literature on a part time basis. Currently working on the creation of a new higher education instituion, The New School of the Anthropocene and establishing a new independent publishing company, Lafiy Press
Projects
  • HowTheLightGetsIn London 2019
    HowTheLightGetsIn London 2019Our second ever festival in London, set infront of the amazing Kenwood House, this was the biggest and best HowTheLightGetsIn yet. It was the first festival I was completely in charge of - everything from the ideas debated to the speakers who were on each panel, plus the press, partnerships and marketing from start to finish. It was amazing to pull off such a huge event.
  • HowTheLightGetsIn Global 2020 Online Festival
    HowTheLightGetsIn Global 2020 Online FestivalWhen Covid forced the IAI to cancel its flagship ideas and music festival, HowTheLightGetsIn, I was tasked with finding a way to make our offering work in these new and unprecedented circumstances. We couldn't let the HowTheLightGetsIn community down! So I oversaw the creation of an interactive, video-game style online festival with talks and music running all day and all night so that wherever our audience was in the world, and whichever time zone they were in, there was always something going
Work history
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    Head of PoliticsThe Institute of Art and Ideas
    London, United KingdomPart Time
    After stepping down as Head of the IAI in order to have time to focus on other projects, I accepted this part time role as Head of Politics to continue to provide editorial oversight on the Politics Desk and to continue creating and maintaining relationships with partners, journalists and speakers in relation to our Politics output.
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    Development, PR and Marketing LeadThe New School of the Anthropocene
    London, United KingdomFreelance
    The NSotA is an interdisciplinary, higher education institution, offering meaningful education in the light of the urgent issues we face in the 21st century, in particular ecocide, climate crisis, institutional biases, and the commercialisation of education. The NSotA brings together academics and practitioners from Cambridge University to the Tate, as well as those operating outside current educational and cultural organisatons. Courses cover everything from Wild Swimming to 18th century French Literature, London as a radical city, to practical architectural processes and practices. Our organisational model allows students to be owners of their education rather than consumers of it, and we aim to make courses freely available, or as affordable as possible, by offering bursaries. As a founding member of the NSotA, my role is in business development, formulating a business plan, and a budget with co-founder and Director, Michael Hrebeniak. I am in charge of creating a presence for the NSotA on social media, and establishing an audience through wider digital marketing strategies. I am also the lead for creating a one day symposium in Autumn 2020, establishing partners, reaching out to speakers, creating an online virtual space both graphically and technically, where the event will take place.
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Skills
  • B2C Copywriting
  • Academic Research
  • Sales
  • IT
Education
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    PhDBirkbeck, University of London
     - London, United Kingdom
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    MResBirkbeck, University of London
     - London, United Kingdom
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