mostdeffo is a music management company launched in Liverpool in October 2018. Ultimately, mostdeffo has been created by Cath Hurley to manage artists but will also be an additional resource and positive voice providing industry support to the existing music organisations based in the region along with working directly with emerging bands and artists helping them on the right path.
About Cath Hurley:
For a number of years Cath worked in Online PR, Digital Marketing and Social Media Management for an extremely varied roster from brand new acts through to established artists, such as Ellie Goulding and Nick Cave & The Bad Seeds. Her work with new bands and artists often focused on helping them get the attention of labels and to build their fanbase. She would often be the first industry professional working with the band and would build their release strategy.
She then moved on to become Product Manager at Rough Trade Records, leading on the releases for the likes of Parquet Courts, SOAK and Girl Band. This involved overseeing all elements of album releases and working closely with acts to realise their vision.
She has spent the last couple of years leading on the marketing for a number of organisations in the wider arts here in Liverpool. Alongside this she continues to rack up many hours lecturing at LIPA, helping the students to ready themselves for a professional life in music.
Work history
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Artist Manager/Directormostdeffo
Liverpool, United KingdomFreelance
Artist Manager:
Eyesore & The Jinx
International Teachers of Pop
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part time lecturerThe Liverpool Institute for Performing Arts
Liverpool, United KingdomFreelance
Part-time Lecturer - Music Business
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Skills
- Marketing Campaigns
- Project Management
- Strategy Consulting
- Strategy Implementation
- Music Consulting
- Music Marketing
- Marketing Strategy
- Arts Marketing
- Music Promotions