An ambitious, highly motivated and energetic marketing person proficient with PR & marketing skills. Hardworking and open minded, love to communicate and build a good and long-term relationship with people, always hungry for new knowledge and skills. 4+ years marketing experience in Hong Kong fashion industry, skilled at developing and managing new brands to the market and enhancing brand’s awareness and reputation. Looking for an exciting and challenging position in the UK fashion industry to manifest my creativities and skills as well as gaining valuable experience of working in the UK.
Work history
Marketing Executive
- Hong KongFull Time
Marketing and PR person for Italian leather brand PERNELLE in Asia Pacific region including Hong Kong and China. Responsible for developing marketing strategies and event planning.
Job duties:
Marketing:
o Develop seasonal marketing, PR and CRM plan.
o Formulate and monitor seasonal budget while ensuring the quality of event and materials.
o Cooperate with retail department and provide retail marketing materials.
o Communicate with the shopping malls, marketing agencies, and other 3rd party suppliers
o Initiate, organise and execute seasonal advertising campaign shootings.
o Negotiate with the visual merchandising company with budget and ideas as well as leading VM installation.
o Analyse and generate Marketing, PR and CRM report.
PR:
o Communicate and build good relationships with the medias (Hong Kong and China).
o Initiate stories for the product lines and establish monthly press releases.
o Organise, execute and manage PR events (Press presentations, media interviews, and media shootings etc.).
o Liaise with China PR agency.
o Develop social media strategy, manage performance and develop content.
CRM:
o Develop and manage VIP programme, promotions, events and communication (eDM and leaflet).
Marketing Assistant
- Hong KongFull Time
Marketing and PR person for Brazilian shoe brand Melissa in Asia Pacific region including Hong Kong, Korea, and Singapore. Responsible for developing marketing strategies and event planning.
Job duties:
Marketing:
o Develop seasonal marketing, PR and CRM plan.
o Formulate and monitor seasonal budget while ensuring the quality of event and materials.
o Cooperate with the retail department and provide retail marketing materials.
o Communicate with overseas business partners (Brazil, Singapore, Korea).
o Communicate with the shopping malls, marketing agencies, and other 3rd party suppliers
o Negotiate with the visual merchandising company with budget and ideas as well as leading VM installation.
o Analyse and generate Marketing, PR and CRM report.
PR:
o Communicate and build good relationships with the media.
o Initiate stories for the product lines and establish monthly press releases.
o Organise, execute and manage PR events (Press presentations, media interviews, and media shootings etc.).
o Liaise with overseas PR agency (Korea).
o Develop social media strategy, manage performance and develop content.
CRM:
o Develop and manage VIP programme, promotions, events and communication (eDM and leaflet).
Wholesale:
o Communicate and provide service to wholesale accounts.
o Generate and monitor sell-through report.
o Arrange seasonal wholesale buying and meeting.
Skills
- Marketing
- Social Meda
- PR
- Event Management
- Communication
- E-commerce
- Digital Maketing
- Branding
Education
(MA) Fashion Marketing
United Kingdom
Develop skills and knowledge on advance marketing, communication & PR, branding, ethics and sustainability, retail and management.
(BA) Fashion Branding and Promotion
- Hong Kong
Develop skills and knowledge on marketing, communication & PR, branding, styling, fashion journalism, merchandising, visual merchandising, buying, retail, and management.