Catherine Tranfield
Available

Catherine Tranfield

EMEA Ad Sales, Bloomberg MediaLondon, United Kingdom
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Catherine Tranfield
Available

Catherine Tranfield

EMEA Ad Sales, Bloomberg MediaLondon, United Kingdom
About me
As an aspiring software developer and entrepreneur, I’ve always wanted to work on projects which have a direct, positive impact upon the lives of their users – particularly those which affect vitally important financial transactions, shaping the world of business as a whole. Contributing to projects which help to shape the current state – and the future – of the technological industries is an immense privilege for me. After participating within several hackathons, such as the Visa Design Hack by Founders of the Future, and the Startup 54: Future of Finance hackathon with Monzo, I have developed knowledge of the investment process, and have adapted my pitch approach to the style of several different VCs and judging panels. I particularly long to permeate the barriers surrounding the fintech industry, expanding my expertise within both technical sales and practical application of artificial intelligence and blockchain, in order to expand the use of these technologies across a range of different industries. I am currently teaching myself the core principles of a great user experience, working on building my own app in order to connect agricultural entrepreneurs within emerging markets to western based venture capitalists. After pitching this idea at a fintech hackathon sponsored by Monzo, I have become part of a small (highly ambitious!) team, and we are currently working on building our MVP, implementing machine learning in order to predict future crop yields for coffee farmers within Kenya and Uganda. I am deeply invested in the future of technology for good, expanding diversity within the tech industries, granting diverse founders and aspiring VCs equal access to mentorship, and a chance to pitch their amazing ideas. As a member of Foundervine, a growing network for diverse young entrepreneurs, I have expanded my knowledge of the pitching and venture capital process, when crafting a concise, dynamic pitch deck in order to promote the needs of underrepresented agriculturalists. I have also built a great team as a result of this experience, and I am especially eager to work well with colleagues, startups and VCs in the near future. I regularly attend technology meetups, with Tech for Good and YouEqualTech, in order to expand my knowledge of sustainable, environmentally friendly, dynamic uses of technology.
Projects
  • Digital Doppelgangers
    Digital DoppelgangersDigital designs depicting the latest developments in fintech/blockchain/cryptocurrency in a creative and engaging format.
Projects credited in
  • Fast Track 50: meet 50 trailblazers redefining the creative & digital industries
    Fast Track 50: meet 50 trailblazers redefining the creative & digital industriesWe’re thrilled to announce 2019’s Fast Track 50! Google and The Dots have partnered on the inaugural Fast Track 50 programme to fast track the careers of 50 rising stars – ensuring they land opportunities regardless of challenges set by socio-economic background. Over the past six months, the Fast Track 50 have had unrivalled access to industry connections and opportunities through a series of profession/skills masterclasses, industry introductions and speed recruitment events with the best in t
  • Event 3: Skills Masterclass
    Event 3: Skills MasterclassGoogle and The Dots have partnered up to fast track the careers of 50 industry-ready rising stars! The third event in the 6 month programme kicked off at the Google offices in St Giles, London.
  • Event 2: Professions Masterclass
    Event 2: Professions MasterclassGoogle and The Dots have partnered up to fast track the careers of 50 industry-ready rising stars! The second event in the 6 month programme kicked off at the Google offices in St Giles, London.
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Work history
    Bloomberg Studio logo
    Bloomberg Studio logo
    EMEA Ad Sales, Planning and Campaign Management, Bloomberg Media GroupBloomberg Studio
    London, United KingdomInternship
    • Working with Ad Ops, Programmatic, PCM and marketing to ensure optimum delivery of campaigns and proposals • Brainstorming creative solutions for client proposals, working on creative content, briefs and media plans in response to client requests • Providing consistent live reporting on current campaigns • Researching and scoring potential fintech/cryptocurrency clients, reviewing the latest ICOs, and attending cryptocurrency/fintech events in a professional capacity, on behalf of the finance team.
    Visa logo
    Visa logo
    Contestant: Visa Design Hack, in partnership with AKQA and Founders of the FutureVisa
     - London, United KingdomFreelance
    • Competed in the 2019 Design Hack in partnership with Visa, creating innovative, fintech based solutions for small businesses. Directed to address several different pain points within SME financial servicing: access to sufficient services, tracking incoming and outgoing payments, financial admin and international payments processing. • Assisted in the development and creation of the minimum viable product for our SME servicing app: “Jack”. “Jack” was designed to help independent, young freelancers manage their revenue streams effectively, track the progress of their client reimbursements, and manage their workload through an engaging, user-friendly interface.
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Skills
  • Digital Marketing
  • Google Analytics
  • Google Adwords
  • Digital Design
  • Idea Generation
  • Digital Strategy
  • Ideas Development
Awards
    Foundervine logo
    Foundervine logo
    Foundervine – StartUp 54: The Future of Finance participant, Star Award winnerFoundervine
    Participated in a weekend hackathon hosted by Monzo and the Foundervine network, collaborating alongside ten teams of young entrepreneurs, applying fintech-based solutions to real world problems. My amazing team and I pitched to a board of financial and technological professionals, outlining our company mission and showcasing our proof-of-concept. Our idea serves as a platform linking venture capitalists to aspiring agricultural entrepreneurs in the rural regions of South America. We aim to produce a sustainable pipeline of natural resources, connecting these to clean energy/agricultural tech enterprises. I was very grateful to receive the Star Award, awarded as a result of demonstrating a great deal of passion and dedication throughout the weekend.