Brand Strategist. Designer Storyteller. Innovation Consultant. Concept Developer.
Some would say it’s useful to have these titles and silos of talent. I feel they’re dispensable and orthodox. I’m a THINKER, ultimately having the depth of a psychologist, the structure of a scientist and the passion of an artist.
While every title attracts very different practitioners, it’s when we consider the underlying tenets of the disciplines that we realise the need to blend them thoroughly, providing value through combining creativity and strategy - my human core - by bridging a strong sense of beauty and poetry with a results-oriented professional with real impact. Human impact.
Being a versatile Creative Strategist, the strategic mind subconsciously analyses the inputs behind the brand - data, information, facts, assumptions, insights, sensory cues - and recognises patterns. This naturally fuels that "a ha" moment for the creative mind to be able to conceive an idea and translate those patterns into actionable concepts, through visual representation, simplifying a complex issue.
We need an industry-wide push for the marriage of emotional and functional needs. That’s where intellectual value is, that’s where true affinity happens, and that’s where brands can make a positive impact and benefit the most.
Meaningful, inspiring projects work as a personal promotional vehicle for a life well lived, won't you say? Given your curiosity on me and my work, let's have a chat over coffee.
Also, I've been told I have a contagious laughter, so beware!
Work history
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Brand StrategistWonderWhy
- Lisbon, PortugalFreelance
Services: Research, Concept Development, Brand and Business Strategy, Advertising, Digital Management.
Clients: Memoville, Pombal Fashion.
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Creative StrategistHuse Innovation
- Lisbon, PortugalFull Time
Services: Research, Brand Strategy and Development, Event Planning, Design Thinking, Service Design.
Clients: LIDL, Yummer, ToLife, Estoril Conferences.
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Skills
- Design Innovation
- Design Processes
- Storytelling
- Copywriting
- Research Design
- Presentation Design
- Brand Strategist
- Brand Creative Strategy
- Creative Strategy
- Content Strategies
Education
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Master of ArtsUniversity of West London
- London, United Kingdom
Grade: Distinction
"Best Idea" Advertising project for Nike
"Most Disruptive Idea" Branding project for a Tech Company
(All expensed paid trip to their Switzerland Headquarters and invited to illustrate their office space)
"Most Disruptive Idea" Innovation project for United Nations
Invited to present and publish Master's Thesis entitled "You're a Rainbow and I'm Not Colourblind: Aligning Creatives with their Dream Jobs" at the International Brand Design Conference, in partnership with London Design Festival 2018
"Best Presentation" Award, Silver
Recommendation for full time paid PhD to put in practice the theory developed on the Master's Degree on Overcoming the barriers of the current recruitment processes and hiring methods in the creative industry.
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Bachelor of Arts (BA) IADE - Creative University
- Lisbon, Portugal
Global Design.
"Best Project", Shortlist (MEO App Interface)
"Best Idea" Industrial Design (António Cruz)
"Most Innovative Idea", Bronze (Play Up Competition)