About me

Visual storyteller & brand marketing enthusiast, specialising in creative direction & leadership. With 10+ years experience in luxury and premium fashion & lifestyle marketing design for e-commerce. Engaging with & managing teams and individuals, to visually build stand out brands, maintain brand governance and inspire newness, that's data & trend backed, innovative and smart. Conceptualising & idea development through to direction & the implementation of holistic creative solutions, campaigns and multi-media content productions.

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Projects

• 6

  THE PIONEERS | ROLE MODELS CAMPAIGNA brand positioning and culture driving campaign for AlexandAlexa.com, in a response to the world needing a sense of fresh motivation early post pandemic. Selecting a diversity of role models & style trailblazers from various industries. With an aim to empowerment families through style, while opening the conversations on humanity, values, life goals and the power of fashion as self expression.
• 2

  a FRESH start | BRAND EVELATIONBringing a new brand presence to the Babyshop look, style & feel. This catalogue of photography, aimed to be more current, friendly and relatable to the global family, with a simple & a quirky Nordic undertone.
• 3

  STUDIO PHOTOGRAPHY | CREATIVE CONTENTVisual content production for e-commerce marketing, inspired by the new & rising global trend around the metaverse, NFT’s & digital fashion.

Work history

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Head of Creative (Design)Babyshop Group
Jan 2021 - Nov 2022London, United KingdomFull Time
Art direction, conceptualisation, management, production and execution for the global umbrella group of key 4 multibrand e-commerce sites, within the kids the luxury / premium fashion and lifestyle sector, spanning over the key markets from London, Paris to Stockholm. Overseeing and fostering brand marketing creative, that inspire it's audiences and teams, up holding & evolving brand governance and setting a strong visual tone. Professional design guidence and strategy with a holistic business approach.
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Creative LeadAlex and Alexa
Aug 2016 - Dec 2020London, United KingdomFull Time
Leading an in-house design team for e-com creative and a wider marketing team for seasonal productions. Art directing, content creating and building processes for fundamental & extensive designs for the brand. From e-com to editorial production to print, collateral design to PR events.

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Skills

• Creative Art Direction
• Creative Leadership
• Content Marketing
• Design
• Trend Research
• Concept Building
• Photoshoots
• Ecommerce
• Fashion
• Build Relationships

Education

Bachelor of Arts (BA) University of The Arts London (UAL)
Aug 2005 - May 2009London, United Kingdom
Graphic & Media Design
Foundation Diploma in Art and DesignUniversity of The Arts London (UAL)
Aug 2004 - May 2005London, United Kingdom