Visual storyteller & brand marketing enthusiast, specialising in creative direction & leadership. With 10+ years experience in luxury and premium fashion & lifestyle marketing design for e-commerce.
Engaging with & managing teams and individuals, to visually build stand out brands, maintain brand governance and inspire newness, that's data & trend backed, innovative and smart. Conceptualising & idea development through to direction & the implementation of holistic creative solutions, campaigns and multi-media content productions.
Projects
- THE PIONEERS | ROLE MODELS CAMPAIGNA brand positioning and culture driving campaign for AlexandAlexa.com, in a response to the world needing a sense of fresh motivation early post pandemic. Selecting a diversity of role models & style trailblazers from various industries. With an aim to empowerment families through style, while opening the conversations on humanity, values, life goals and the power of fashion as self expression.
Work history
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Head of Creative (Design)Babyshop Group
- London, United KingdomFull Time
Art direction, conceptualisation, management, production and execution for the global umbrella group of key 4 multibrand e-commerce sites, within the kids the luxury / premium fashion and lifestyle sector, spanning over the key markets from London, Paris to Stockholm. Overseeing and fostering brand marketing creative, that inspire it's audiences and teams, up holding & evolving brand governance and setting a strong visual tone. Professional design guidence and strategy with a holistic business approach.
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Creative LeadAlex and Alexa
- London, United KingdomFull Time
Leading an in-house design team for e-com creative and a wider marketing team for seasonal productions. Art directing, content creating and building processes for fundamental & extensive designs for the brand. From e-com to editorial production to print, collateral design to PR events.
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Skills
- Creative Art Direction
- Creative Leadership
- Content Marketing
- Design
- Trend Research
- Concept Building
- Photoshoots
- Ecommerce
- Fashion
- Build Relationships