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- FIRE IT UP APPRENTICESHIPS CAMPAIGN | JAMAL EDWARDS & P MONEY - THE CALLING (EP3)The Department for Education has announced an innovative new partnership with entrepreneur and SBTV founder, Jamal Edwards, to help extend the reach of its Fire It Up apprenticeships campaign. The partnership, which is the first of its kind for the Department for Education, sees Jamal Edwards work alongside seven apprentices to record, produce, and launch an exclusive new soundtrack and music video to celebrate apprenticeships.