I have audacious ideas and the strategy to support them.
Creative marketing and partnership specialist - helping brands solve their challenges creatively. Passionate about telling stories fueled by cultural insights rooted in community. From strategy to execution.
Keeping representation – front and centre. Excited by the potential of the youth, the creatives in Africa and the diaspora.
Passionate multidisciplinary creative
Let's connect : www.ceceliaadjei.com || ceceliaadjei@gmail.com
Projects
- Boiler Room: KENYAMedia Lead: Sourcing and securing partners in Kenya, Africa and worldwide in the diaspora to increase visibility for the BOILER ROOM event. Managing legal, social and launch planning. 2022 edition of Boiler Room x Ballantine's True Music Studios. Gaining international traction for its homegrown Gengetone talent - a genre with roots in Kenyan genge-rap, dancehall and reggaeton - Nairobi is one of the most exciting local scenes to have emerged in recent years. Agency - Warm Street
+ View all
Work history
C
C
Brand & Cultural Marketing StrategistCecelia - Freelancer
Accra, GhanaFreelance
Brand & cultural marketing strategist - Creative project manager
Passionate about driving culture forward, creating hype & making brands relevant.Supporting brands to expand their cultural knowledge through creative marketing strategies and campaigns that are representative of the audiences and markets they serve.
Freelance consulting areas:
~ Brand strategy: positioning, identity, what & how to communicate your brand, ensuring brands show up credibly in front of their target audience
~ Creative strategy: Developing creative, culturally relevant comms, campaigns and partnerships powered by data and insights
~ Supporting brands to communicate with diverse audiences and cultures in Africa - developing strategies and campaigns that connect and position brands for sustainable growth
~ Project/campaign management
~ Building customer acquisition and retention strategies
~ Storytelling: Content and commerce strategies and distribution plans
Clients: Global Citizen Accra, FREE THE YOUTH Ghana, Boiler Room: Kenya & UK, Metallic Inc., Chivas Regal Nigeria, Foundervine: Barclays, Wray & Nephew, Lambeth Council, Career Ear, Daily Paper, Spotify Africa, YENDY Skin, Google, Cape Town Tourism, NayaByAfrica, JustJas, Freyda, Translate Culture, Sports direct, Supa Network, Jamii, Trippin World.
V
V
Global Campaigns & Brand Partnerships ManagerVisitBritain
- London, United Kingdom
During the global pandemic, I worked across the £5 million tourism recovery campaign: Escape the Everyday, which reached ¾ of all adults in the UK, with the average person seeing our messages at least 4.7 times.
My responsibilities: developing strategy, campaign delivery and partnerships.
- Led negotiations on content delivery for BAFTA-nominated Channel 4 broadcast partnership and digital content series (achieved 7.8m impressions)
-Project managed the ‘We’re Good to Go’ industry-standard mark consumer campaign which reached over 22 million (5m VOD and 17m social) in three weeks
-Coordinated internal comms on campaigns and new diversity networks, people strategy
- Managed marketing plans for regional activations Euros 2020 (Summer 2021)
-Delivered regional recovery funds and media plans for 15 UK destinations in three weeks
-Was recognised as one of the top 15 BAME Women in Travel: https://bit.ly/2TOORV7
+ Show more
Skills
- Agile Methodologies
- Leadership
- Problem Solving
- Creative Advertising
- Brand Partnerships
Education
U
U
Tourism ManagementUniversity of Surrey
- Guildford, United Kingdom
Awards
V
V
Webby AwardsVisitBritain
Social Media Campaign, I travel for...V
V
Dot.com AwardsVisitBritain
Platinum and Gold
For the Royal Wedding online campaign+ Show more