As a trend forecaster, Cécile Poignant passionately studies the evolution of socio-cultural trends, identifying weak signals that announce major future trends in order to anticipate new consumer behaviors and help brands to create their future.
Cécile is the editor of Trend Tablet, a leading resource for trend forecasting and consumer insights for the design, fashion, textile, food, beauty, retail and creative industries.
Through the years, she has consulted with international brands like l’Oréal Paris, Richemont, Nissan, Philips, her strategic studies inform their product development, market research and innovation.
A sought-after speaker for her keen insights, Cécile speaks at numerous international conferences on various subjects and leads workshops with experienced professionals : Procter and Gamble, Pernod Ricard …
She also teaches Innovation at Parsons Paris, and Trend Forecasting at ESCP Europe and IFM Paris.
Work history
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Trend Forecasterwww.cecilepoignant.com
Paris, FranceFreelance
I do bespoke studies for international brands . I had consulted with international brands like l’Oréal Paris, Richemont, Nissan, Philips, my strategic studies inform their product development, market research and innovation.
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Editorwww.trendtablet.com
Paris, FranceFreelance
I had created Trend Tablet a free online ressource for creative minds and business strategists. I am currently the chief editor.
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Skills
- Content Editing
- Curation
- Public Speaking
- Creative Workshops
- Teaching
- Social Media
- Applied Creativity
- Innovation Strategy