Projects
- How to get positive attention on social media when you're a bank, and get 10k shares in a weekThis is not just any bank. Banque Populaire Atlantique is a local division of a French bank built on values of cooperation, solidarity and entrepreneurship. From 1990 onwards, it has also been known as the sailing bank, sponsoring skippers such as Armel Le Cléac'h, winner of the 2017 Vendée Globe. The Atlantique division is particularly proud of its association with Le Cléac'h since the Vendée region is included in its territory of operation.
Work history
Social Media ManagerH&M
Nantes, FranceFull Time
Determining the editorial strategy for social media with related departments (commercial communication, social responsibility, HR...)
Planning and producing content for the bank's social media accounts (Facebook, Twitter, LinkedIn, Instagram, YouTube)
Coverage of live events
Implementing paid social media campaigns
Relationship building with local influencers
Analyzing performance and adjusting strategy according to results
Managing the implementation of new social media regulations in the banking industry: updating the internal process, building and presenting training sessions, becoming the go-to person for social media conformity
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Channel ManagerGoji Studios
- Montreal, CanadaFull Time
Creating a workflow to track monetization of 20+ channels
Analyzing YouTube channel performance
Providing insights to improve watch time, engagement, monetization, subscribing rate
Managing sponsored video projects with international brands (Mac Donald's, Nestlé, Canon, Cadbury)
Strategized the creation and development of owned YouTube channel "Topsicle Cinema" (reached 5M views in 6 months and 30k subscribers)
Creating and presenting training sessions on YouTube Audience Development
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Skills
- Traffic Management
- Facebook Advertising
- Social Media Management
- Digital Branding
- Digital Marketing
- Web Analytics
- Social Content Strategy