Cecilia Guarás
Available

Cecilia Guarás

Innovation & Fashion SustainabilityLondon, United Kingdom
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Cecilia Guarás
Available

Cecilia Guarás

Innovation & Fashion SustainabilityLondon, United Kingdom
About me
I am a driven designer, fashion strategist and lecturer specialized in Sociology of Design & Fashion Cultures, fascinated by the human search for fulfillment and identity through diverse behavioral practices, such as fashion and consumption. I develop cross disciplinary work methodologies for driving brand and product innovation with a strong focus in sustainable development, regeneration and lifestyles of wellbeing. At the heart of my thinking and practice lies the belief that future transformation begins with a reflective and critical observation of the past and present, understanding the construction of cultural narratives in their contexts and interpreting the communicational dimension of design and innovation at their moment of emergence. Educational considerations are key in my work as I operate at a societal level, monitoring behaviors and shifts to elaborate insights about contextual changes in the constant search of new semantic codes and techniques to give life to long-term, purposeful and innovative roadmaps and brand strategies. I aim to find the balance between the innovative and the feasible, and I am devoted to understanding fashion as a lifestyle which has an open dialogue with the global contexts, the societies and the environment.
Work history
    T
    T
    Fashion Innovation & Sustainability StrategistThe Future unFolder
    London, United KingdomFreelance
Skills
  • Project Co-ordination
  • Project Conception
  • Innovation
  • Strategic Design
  • Fashion Business
  • Strategic Analysis
  • Forecasting
  • Product Innovation
Education
    U
    U
    9University of Architecture and Design in Buenos Aires (FADU)
     - Buenos Aires, Argentina
    PG in Sociology of Design, Fashion & Cultures