Work history
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Senior Account ExecutiveLUCHFORD APM
- London, United KingdomFull Time
My responsibilities included:
• Strategising and pulling together yearly PR plans, outlining every aspect of clients’ press activity
• Crisis management; responding to press and liaising with the client in the face of client adversity and industry turmoil
• Organising every aspect of group and individual press trips, liaising with the hotel and the client to ensure a successful trip, fruitful in terms of client coverage
• Writing blog content and press releases around client activity and campaigns
• Attending informal meetings with members of press in order to grow my media contact base
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Account ExecutiveGrayling Public Relations
- London, United KingdomFull Time
Responsibilities include:
• Proactively and reactively outreaching to press in order to secure coverage in national, consumer, trade and broadcast media
• Securing press attendees and organising press stays
• Managing and coordinating, or “hubbing”, agencies in different markets
• Organising and ensuring the smooth running of events on behalf of clients and securing tier one press attendees
• Creating social content and managing clients accounts on Twitter, Instagram and Facebook
• Creating in depth, analytical reports showcasing work done for clients
• Contributing ideas to, and taking part in pitches for new business
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Skills
- Writing
- Editing Copy
- Communication
- Client Liaison
- Social Media
- Creative Concepting
- Interpersonal Skills
- Public Speaking
- Press Releases
- Web Content
Education
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First Class Honours, BA (Hons) History of ArtUniversity of Kent
- United Kingdom