Célia Cooke-Deehenderson
Available

Célia Cooke-Deehenderson

Public Relations AssistantLondon, United Kingdom
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Connections
Pip Jamieson
Abby Love
Kate Sinclair
Célia Cooke-Deehenderson
Available

Célia Cooke-Deehenderson

Public Relations AssistantLondon, United Kingdom
About me
Fashion Assistant with a demonstrated history of working in the fashion industry. Skilled in communications, brand knowledge and branding development, strategic planning and, project planning alongside luxury styling and building high profile rapport. Multi-skilled fashion professional with a Bachelor of Arts focused in Fashion Public Relations and Communications from London College of Fashion, University of the Arts London.
Work history
    ScienceMagic.Inc logo
    ScienceMagic.Inc logo
    Account coordinatorScienceMagic.Inc
    London, United KingdomFull Time
    Yoox Net a Porter Group logo
    Yoox Net a Porter Group logo
    EIP style consultantYoox Net a Porter Group
    London, United KingdomFull Time
    Responsibilities include personal styling enquiries across all divisions of both mens and womenswear whilst creating rapport and genuine relationships the wider customer base, being the first point of contact to resolve customer issues and complaints across multiple channels in a timely pressured manner, communicating through email, phone, and social media channels whilst ensuring all external and internal communication, both verbal and written, is on-brand, accurate and reflective of the NET-A-PORTER and MR PORTER tone of voice. Other duties aside from high profile styling, include administrative tasks such as mass scale email inbox management, handling telephone calls for several areas of the business, inventory assistance, achieving high sales and productivity targets with particular emphasis on conversion, upselling and cross-selling, and understanding luxury trends, brand identities and emerging fashion whilst supporting the department with necessary wider business focuses. This role has allowed me to truly understand and develop consciousness towards the luxury consumer and e-commerce sector whilst learning to thrive in an extremely fast paced environment, developing skills of perfectionism and high attention to detail and learning how to manage extremely high profile customers expectations. Whilst being in this role, I have also developed a strong luxury consumer palette to enter my career into my dream role of prestigious commercial styling. The complexity of this role has also supported and developed core multi-disciplinary and cross-transferable skills of confidence when communicating with high importance private clients, stakeholders, members of the senior membership board of the entire YOOX NET-A-PORTER group and deliver all communication perfectively and measurably to set KPI’s of the business and role.
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Skills
  • Abobe Creative Suite
  • Academic Editing
  • Academic Research
  • Academic Writing
  • Styling Shoots
  • Style Direction
  • Styling
  • Styling Direction
  • Assistant Styling
  • Basic Styling
  • Brand Styling
  • Creative Styling
  • Dressing Styling
  • Decor Styling
  • Ecommerce Styling
  • Editorial Styling
  • Fashion Styling
  • Interior Styling
  • Menswear Styling
  • Personal Styling
  • Copy Seo
  • Copyediting
  • Copywiting
  • Copywriting
  • Copywriting Editorial
  • Brand Copywriting
  • Microsoft Office
  • Brand Alignment
  • Brand Analysis
  • Brand Awareness
  • Brand Collaboration
  • Brand Campaigns
  • Brand Communication
  • Brand Communication Planning
  • Brand Consultancy
  • Brand Creation
  • Marketing Campaigns
  • Marketing Branding
  • Marketing Communications
  • Marketing
  • Marketing Copywriting
  • Marketing PR
  • Brand Partnerships
  • Commercial Partnerships
  • Creative Partnerships
  • Media Partnerships
  • Strategic Partnerships
  • Corporate Partnerships
  • Customer Analysis
  • Customer Behaviour
  • Customer Care
  • Customer Communication
  • Customer Engagement
  • Customer Relations
  • Influencer Engagement
  • Influencer Management
  • Influencer Marketing
Education
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    BA(Hons) Fashion Public Relations and CommuncationLondon College of Fashion, UAL
    London, United Kingdom
    An immerseful experience of studying a Batcherlors of the Arts degree at the most leading fashion university across the globe, equipping me with the most prestigious knowledge and enterprising wide skillset to enter a career within the luxury fashion sector. Across the three years of the degree, I have developed core and expansive understanding of the global positioning of launching and promoting brands to global audiences with traditional media and critical Public Relations theories, and key concepts to understand fashion and its context in society and culture. With independent, collaborative and group assignments revolving around brand concepts and extensive strategic planning, focused image and visual research, trend research across fashion and lifestyle sectors, creating compelling communication campaigns, developing realtive and expertly crafted 12 month PR calendars, researching expansive sector and luxury consumer trend research, true to scale fashion forecasting and looking at topics of sustainability, diversity and social responsibility throughout each assignment provoking critial thinking skills, this degree has given me true insight into the reactive luxury fashion and lifestyle industry to develop understanding of the corporate landscape of the industry. Alongside the above, this degree has supported industry relative cross-comparable skills such as in-depth understanding of contemporary social media platforms, inclusive of SEO, to develop an awareness of the complex mechanics of social media and its essential part in the current landscape to use it effectively and strategically. Effectiveness of these assignments have also provided opportunity to analyze and academically criticize multi-disciplinary media communication campaigns, specifically looking at market awareness, consumer habits for multiple sectors including luxury e-commerce, artifical intelligence and the luxury beauty market, trend anticipation and market saturation, with key theories taught on how to plan and present data research.
    K
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    BSc Criminology and SociologyKingston University/Kingston School of Art
     - London, United Kingdom