Work history
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Digital Marketing and Ecommerce ManagerSharland England
London, United KingdomFull Time
• Responsible for Strategy, budget, and Revenue
• Develop and implement and report strategies to drive traffic and revenue growth for new customers and returning customer over all channels (PPC, SEO, Paid ads, Social Media)
• Collaboratively work with agency teams to drive overarching acquisition –affiliates, PPC, SEO
• Manage & develop the Global CRM strategy across all customer segments
• Look for customer acquisition opportunities
• Customer Journey Mapping
• Shopify Professional - implement & optimize best practice DTC e-commerce strategy in to grow number of Shopify customers, repeat purchase & revenue
• Webshop administration, landing page optimisation
• Trade and highlighting opportunities to further grow the business
• Responsible for the logistic DTC and SUPPLIERS
• Responsible finding opportunities and setting up relationship with new wholesalers.
CRM ManagerEndource Ltd
- London, United KingdomFull Time
Move from Mailchimp to Active Campaign for a better customer and affiliate experience
• Set up a dedicated domain and went through the onboarding process
• Build an online report on Data Studio to give real time statistic to the affiliates we work with.
• Create value by monitor relationships with existing customers and driving more LTV
• Create a full customer journey to drive the highest engagement and customer LTV
• Develop CRM reporting templates, tracking all marketing, customer metrics and trends detailing all customer interactions with the brand
• Conduct market research to follow trends and competition
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Skills
- Project Management
- Paid Advertising
- Shopify
- CRM
- Campaign