Work history
Digital MarketerLive Nation
- Mechelen, BelgiumFull Time
I started off my journey at the Belgian department in 2018 as an intern during my digital marketing education and got offered a permanent position towards the end.
As one of three lead digital marketeers, I worked closely together with the Live Nation marketing lead as well as the artist’s teams. I set up tailor made campaigns to sell out shows. I was also responsible for the newsletter, sent out to approximately 90 000 fans.
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Digital MarketeerRock Werchter Festival
- Werchter, 3118 Rotselaar, BelgiumFreelance
Live Nation also hosts Rock Werchter, Belgium’s largest festival. Headliners included Foo Fighters, Red Hot Chili Peppers, Metallica and The Killers in the past years. With the full digital marketing team, we set up and run campaigns to increase ticket sales as well as brand awareness internationally.
During the 4-day festival, I was responsible for the live coverage on Facebook, Instagram and later on TikTok as well. Together with one colleague, I managed a team of 7 video creators and live reporters on site, while coordinating everything from the office backstage. Content was shared to social pages with over 300 000 followers.
Up until today, I support Live Nation Belgium, mainly during the busy weeks leading up to the Rock Werchter festival.
Skills
- Content Marketing
- Social Media Marketing
- Digital Marketing
- Email Marketing
- Facebook Advertising
- Content Creation
- Copywriting
- Video Content
- Social Media
Education
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Bachelor communications & digital marketingThomas More Hogeschool Mechelen
- Mechelen, Belgium
* One-year deep dive in digital communications focussing on both content creation and strategies.
* The opportunity to learn from different experts: over 20 speakers were invited to teach about best practices withing their expertise, such as agency work, SEO, storytelling, e-mail marketing and social media campaigns.
* Gaining experience by serving real clients throughout the program. I worked for national radio station Q-music, science museum Technopolis and theme park Walibi among others.
* This program is specially recognised for its outstanding after education employment rates: over 90% of students sign a relevant permanent contract within 3 months after graduating.
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Bachelor journalism & video creationThomas More Hogeschool Mechelen
- Mechelen, Belgium
* Renowned program with many opportunities for practising live broadcasting in the on site multicam studio.
* Lectures and modules focus on shaping editorial skills such as researching, interviewing and writing as well as visual skills like photography, filming and editing to get a 360° understanding of the field.
* The chance to gain experience in the field throughout the whole program, thanks to project-based opportunities as well as supervised internships.
* Tutors are solely experienced journalists who are still active in both national and local news outlets.