Projects
- a new normal - fashion editorialThe concept and direction of my project entitled 'a new normal' intended as an Autumn/Winter fashion editorial for the September issue of i-D magazine, is a reflection of the current social climate, a post-quarantine reality that evokes the new day-to-day lifestyle of a working woman featuring comfortable, cautious, yet elegant clothing.
Work history
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Communications & Events ExecutiveOrveda
London, United KingdomFull Time
- Community Manager of all social media channels and doubling the number of followers on each page in 12 months.
(Copywriting and content creation for organic + paid social and newsletters. Weekly reporting of digital performance and monitoring of KPIs)
- Liaising and managing UK and international press requests to secure exceptional digital and print coverage while expanding the brand to 3 interna- tional markets in less than 12 months, including USA, France and Germany.
- Co-ordinating UK and international events including influencer masterclasses, brand press launches in London, New York, Los Angeles, & Paris in addition to the backstage skin preparation of the Giambattista Valli Paris S/S20 and A/W21 runway shows.
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Social Media ManagerPulse Advertising
- London, United KingdomFull Time
- Day to day community management of clients’ social media channels, designing social media strategies to foster loyal online communities, maximise KPI performance and improve brand sentiment, leading a 4-person team across offices worldwide.
- Curated social content calendars including copywriting, scheduling, creative brainstorming and conducting weekly to monthly social listening and KPI performance reports, growing online communities from 80 to 14,000 followers in the span of 1 month on TikTok.
- Supported influencer marketing activations on Instagram, TikTok and YouTube, including talent sourcing, product seeding and generating engaging UGC content, reaching between 5-10 million campaign impressions for various brands including Farfetch, Hugo Boss, and MAC Cosmetics.
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Skills
- Social Media Management
- Digital Marketing
- Content Creation
- Photography
- Creative Direction
- Community Management
- KPI Reporting
- Event Coordination
- Public Relations
- Communications
Education
Art Direction for Fashion short courseCentral Saint Martins (UAL)
- London, United Kingdom
The concept and direction of my project entitled 'a new normal' intended as an Autumn/Winter fashion editorial for the September issue of i-D magazine, is a reflection of the current social climate, a post-quarantine reality that evokes the new day-to-day lifestyle of a working woman featuring comfortable, cautious, yet elegant clothing.
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Communication StudiesConcordia University
- Montreal, Canada
Graduated with a Specialization in Communications Studies (60 credits in Communications Studies instead of 30) with a GPA of 3.6 in my last year.
Completed courses in Communication Theory & History, Video Production (I & II), Film Genres & Criticism, Social Media Theory & Application, Sound Production, Intermedia, Gender in Media, etc.