About me

I stand at the cross-roads of social media content, campaign activations and digital products. I am a dedicated partner to creative leaders, development partners, designers, account managers, strategists, finance and talent teams within the organization. What do I do best? - End-to-end production of content that is in line with brands’ acquisition and retention marketing strategies (i.e. New collection and product launches, brand identity development, e-Commerce production and platform migration, e-CRM testing and deployment). - Project leadership across cross-functional teams of subject-matter-experts. (i.e. Creative strategy, copywriting, art direction, branding, experience and front-end design, digital development, data science and analytics.) Accounts & Brands 2020: Confidential (Hogarth Worldwide) 2019: Kale (R/GA), Confidential (Hogarth Worldwide) 2018: Victoria’s Secret Beauty (L-Brands) 2017: Alba Botanica, Avalon Organics, Jason (Gale Partners) 2016: Cartier, Heineken (Publicis) 2015: Red Lobster (Publicis) 2014: Loves Art 2013: Fekkai Hair Care (Select World) Work Authorizations - Europe (Citizensip)

PostsProjectsExperienceTeam

• I am a Producer of Creative Marketing, Content and Experience Design. Looking to meet agencies and brands who need my support.
• Can you help me merge my Soho Works and The-Dots accounts?
• Does anybody know how to merge the The-Dots and Soho Works accounts?

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Projects

• 1

  New York, New York | A Portfolio of Work from the Top of the RockThis portfolio presents a compilation of selected work which I led the end-to-end production of. I also added sections in Appendices that demonstrate my approach to workflows and processes on different types of projects.

Work history

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Founder | Producer17G Creative
Jun 2020Barcelona, SpainFreelance
End-to-end creative marketing and design production. Clients 2022: Hey Honey NL 2021: Matador Meggings Barcelona, Nigel Rubenstein PR 2020: Le Sweat NYC
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Campaign Operations ManagerNetflix
Aug 2021 - Jul 2022Istanbul, TurkeyFull Time
Please note that I have been affected by the latest. Netflix layoffs earlier this summer as my position was discontinued across countries in EMEA. 
 During my post, I led the Integrated Post Production (Video, Art, Digital) for Turkish language Local Original Content, closely partnering with Product and Marketing stakeholders and lead 3 different production lines.

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Skills

• Project Management
• Production
• Negotiation
• Time Management
• Detail Orientated
• Quantitative Analysis
• Qualitative Research
• Trilingual
• Brand Storytelling
• Design Thinking

Education

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Marketing Communications and AdvertisingConcordia University Montreal
Sep 2003Montreal, Canada