Projects credited in
- AldiThe Brief: Aldi supermarket employed Weber Shandwick as their social media retainer agency to create campaigns and 'Always On' content for their social channels. My Role: As a Social Media Editorial Lead, my role was to galvanize a team of copywriters, community managers and designers to create social content for Aldi's Twitter and Facebook feeds. Working closely with the account team, I created a series of mini campaigns for the key sales periods in the Aldi calendar including Blue Monday, V
- #NespressoCreations — Nespresso SocialHigh performing social content and strategy, purpose built for community engagement. To encourage Nespresso creativity throughout the year, fans were asked to submit their favourite #NespressoCreations on social media. The best few recipes were chosen, beautifully recreated and shared with the community, with credit going to the recipe makers. Who better to ask for unique #NespressoCreations than the fans who drink Nespresso every day?